Binance's 47th BNB Holder Rewards Program Features OpenEden and Upcoming EDEN Token Launch

Binance, the world's leading cryptocurrency exchange, has announced OpenEden as the 47th project in its BNB Holder Rewards Program. This initiative, commonly referred to as "HODLer Airdrops," is set to reward Binance Coin (BNB) holders with EDEN tokens, OpenEden's native utility asset. The EDEN token will officially launch on Binance’s spot market on September 30, at 8:00 PM (local time).

15 Million EDEN Tokens Airdropped to Eligible BNB Holders

As part of the rewards program, 15 million EDEN tokens—equivalent to 1.5% of the token's total supply—will be distributed to Binance users who have deposited their BNB into the platform's Simple Earn or On-Chain Yields products. This allocation will be based on historical BNB holding snapshots taken between 9:00 AM on September 23, 2025, and 8:59 AM on September 25, 2025 (local time).

The program is designed as a seamless experience for users, with no additional participation required beyond maintaining eligible BNB deposits during the designated snapshot period. Binance has further committed to allocating additional EDEN tokens for future marketing and promotional campaigns.

EDEN Token Debuts with Five Trading Pairs

The EDEN token will be available for trading starting September 30, at 8:00 PM on Binance’s spot market. Users will gain access to five trading pairs:

• Tether (USDT)
• USD Coin (USDC)
• Binance Coin (BNB)
• First Digital USD (FDUSD)
• Turkish Lira (TRY)

Deposits for EDEN tokens went live on September 29 at 8:00 PM, and users will be able to trade tokens under a “seed tag” designation—a label for new projects on the Binance platform.

The total supply of EDEN tokens is capped at 1 billion, while the initial circulating supply will represent 18.39% of this total. This corresponds to approximately 183.87 million EDEN at the time of its Binance listing.

Automated Rewards Through Binance’s HODLer Airdrop Program

Binance’s HODLer Airdrop initiative is designed to effortlessly reward users simply for holding BNB within supported yield-generating products like Simple Earn and On-Chain Yields. This passive reward mechanism distributes airdropped tokens directly into users’ spot accounts, based on historical snapshots of BNB balances.

Unlike staking or active participation models often seen with decentralized finance (DeFi) products, Binance's approach ensures that users can earn additional tokens without additional effort or fees, boosting the appeal of BNB as a versatile asset.

OpenEden: Bridging Traditional Finance and Decentralized Finance

OpenEden, the featured project in this installment of Binance's rewards program, is an innovative real-world asset (RWA) platform that aims to bridge the gap between traditional finance (TradFi) and decentralized finance (DeFi). As a key player in the emerging RWA sector, OpenEden enables users to deposit real-world assets into its DeFi ecosystem and earn rewards based on their contributions.

The OpenEden protocol operates on a dual-token system:

• EDEN Token: Serves as the utility token within the ecosystem, offering incentives, fee discounts, and fostering ecosystem engagement among users.
• xEDEN Token: Functions as a governance token, granting holders the ability to participate in decision-making processes, including deposit strategy planning, financial management, and operational oversight.

Users have the option to stake EDEN tokens in exchange for xEDEN tokens, which provide governance rights and further integration into OpenEden's decentralized framework. By merging the principles of TradFi and DeFi, OpenEden offers its community greater flexibility, earning opportunities, and overall efficiency in asset management.

Conclusion

Binance’s selection of OpenEden for its 47th BNB Holder Rewards Program signifies the growing importance of real-world asset platforms in enhancing DeFi’s accessibility and utility. With the EDEN token set to launch and reward BNB holders with substantial airdrops, the program exemplifies Binance’s commitment to empowering its user base while driving innovation in the crypto space.

As the EDEN token debuts on Binance’s spot market, its unique features and market potential position OpenEden as an exciting project within the rapidly evolving landscape of decentralized finance and real-world asset integration.