Japan’s Metaplanet Expands Its Global Bitcoin Footprint with Strategic Moves in the U.S. and Japan

Metaplanet Inc., a Tokyo-based company that transitioned from being a real estate and hospitality powerhouse to a Bitcoin (BTC) treasury leader, is accelerating its digital asset strategy with recent expansions. This includes the establishment of subsidiaries in the United States and Japan, signaling its intent to strengthen its presence as a major player in the global Bitcoin market.

Metaplanet Income Corp. Launches in Miami

On September 17th, Metaplanet Inc. announced via X (formerly Twitter) the creation of a U.S.-based subsidiary, Metaplanet Income Corp., headquartered in Miami, Florida. With an initial capital injection of $15 million, this subsidiary is structured to amplify Bitcoin-focused income generation strategies and derivatives trading while separating these functions from the company’s primary BTC treasury holdings.

In a post titled “Notice of Expansion of Bitcoin Income Generation Business through Establishment of New US Subsidiary, ‘Metaplanet Income Corp.,’” the company emphasized its vision to grow revenue-generating activities. Metaplanet Income Corp. will be led by CEO Simon Gerovich, along with prominent Bitcoin industry figures Dylan LeClair and Darren Winia.

Despite its ambitious goals, Metaplanet anticipates minimal impact on consolidated financial performance through December 31, 2025, ensuring sustainable growth without undue financial strain.

Expanding Bitcoin Operations in Japan

Domestically, Metaplanet is fortifying its footprint through the launch of Bitcoin Japan Co., Ltd. This new entity operates out of Tokyo’s prestigious Roppongi Hills district and is tasked with spearheading local Bitcoin initiatives such as media outreach, events, and management of the recently acquired Bitcoin.jp domain.

Bitcoin Japan Co. has its sights set on broader engagement within Japan’s crypto landscape. Planned initiatives include expansion of digital asset media activities with projects like Bitcoin Magazine Japan and organizing the Bitcoin Japan Conference aimed at fostering community involvement. The subsidiary will be co-directed by Simon Gerovich and Ikurumi Yoshihisa, further aligning leadership with Metaplanet’s overarching strategic goals.

This strategic push in Japan comes on the heels of Metaplanet’s Bitcoin Income business launched in late 2024, further supported by plans to raise ¥204.1 billion (~$1.4 billion) through international stock offerings. These funds will primarily be allocated to growing the company’s Bitcoin reserves.

Metaplanet Among the Largest Bitcoin Treasury Holders

Metaplanet’s aggressive expansions cement its role as a top-tier Bitcoin treasury leader. With ownership of 21,036 BTC in its reserves, the company is ranked as the sixth-largest corporate Bitcoin holder globally, showcasing a strong presence in the digital asset ecosystem.

According to data from BitcoinTreasuries.NET, the top corporate holders of Bitcoin are predominantly U.S.-based firms. Leading this chart is MicroStrategy, which holds a staggering 639,985 BTC valued around $7.4 billion. Other major players include Marathon Holdings, with 52,477 BTC ($6.1 billion), and Tesla, owning 43,514 BTC ($5.07 billion).

These comparisons highlight Metaplanet’s competitive positioning against some of the largest corporate BTC investors worldwide.

Solidifying Leadership in the Global Bitcoin Ecosystem

Through the dual expansion in the U.S. and Japan, Metaplanet is making clear its intent to dominate key segments of the Bitcoin landscape. Establishing Metaplanet Income Corp. enables the company to tap into lucrative income streams from derivatives trading, while Bitcoin Japan Co., Ltd. strengthens its grasp on domestic media and community initiatives.

By strategically growing its reserves and influence, Metaplanet aims to redefine its role not just as a corporate Bitcoin holder but also as a driving force in shaping the future of digital assets in both the Japanese and international markets. This multi-faceted approach signals a commitment to sustaining leadership in the rapidly evolving global Bitcoin ecosystem.