MicroStrategy Expands Bitcoin Holdings with $60 Million Purchase, Cementing Top Position

MicroStrategy Inc. (MSTR), the world’s largest corporate holder of Bitcoin (BTC), has once again fortified its dominance in the cryptocurrency sector with a substantial acquisition. This latest move underscores the company’s unwavering bullish stance on Bitcoin as the flagship digital asset for long-term value preservation.

On September 15, 2025, Michael Saylor, MicroStrategy’s executive chairman and co-founder, announced through X (formerly Twitter) the acquisition of 525 additional Bitcoin at an average price of $114,562 per BTC. The transaction brought the company’s total investment to approximately $60.2 million—equivalent to 83.5 billion KRW.

Saylor’s message included key highlights: “MicroStrategy has acquired 525 BTC for ~$60.2 million at ~$114,562 per Bitcoin and has achieved a Bitcoin yield of 25.9% YTD 2025. As of September 14, 2025, we hold 638,985 BTC acquired for ~$47.23 billion at an average of ~$73,913 per Bitcoin.” This positions the current valuation of the company’s Bitcoin reserves at nearly $73.49 billion (approximately 101.99 trillion KRW), representing significant appreciation since the initial acquisitions.

This strategic purchase signals that MicroStrategy remains fully committed to expanding its Bitcoin portfolio. Despite already amassing an industry-leading 639,000 BTC in reserves, the company shows no signs of slowing its accumulation efforts, reinforcing its position as the largest Bitcoin holder among publicly traded enterprises globally.

25.9% Bitcoin ROI Reflects Strong Year-to-Date Performance

The company’s latest acquisition was accompanied by a noteworthy milestone: an impressive year-to-date return of 25.9% on its Bitcoin investments. Such performance exemplifies the resilience and growth potential of Bitcoin as a digital asset over time, a perspective consistently championed by Michael Saylor and his firm.

MicroStrategy’s Bitcoin cost basis averages $73,913 per BTC, with all purchases cumulatively amounting to an investment of approximately $47.23 billion. The favorable ROI highlights the firm’s strategic foresight and solidifies Bitcoin’s role as a cornerstone of its financial strategy.

As the global investment landscape evolves, Saylor has repeatedly stressed the importance of Bitcoin as a hedge against macroeconomic uncertainties. In contrast to other high-performing stocks like Nvidia and Tesla, which have led growth narratives in 2023 and 2024, Saylor maintains that Bitcoin is “the answer” for long-term value preservation amid market volatility and shifting economic tides.

MicroStrategy’s Applause-Worthy Bitcoin Dominance

MicroStrategy’s relentless Bitcoin acquisition strategy underlines its enduring commitment to cryptocurrency adoption. This latest purchase showcases the company’s determination to solidify its role as a vanguard of institutional Bitcoin investment on the global stage.

The company’s ability to dominate corporate Bitcoin holdings could also inspire other firms—within and beyond the tech industry—to explore similar strategies. As institutional trust in Bitcoin adoption continues to grow, MicroStrategy serves as a trailblazer for corporate-level cryptocurrency investments.

By sustaining its accumulation of Bitcoin at such an unprecedented scale, the company not only cements its reputation as a market leader but also reinforces its belief in Bitcoin’s potential to redefine traditional financial ecosystems.

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Michael Saylor has consistently reaffirmed MicroStrategy’s steadfast commitment to Bitcoin, often juxtaposing it against other high-growth equities like Nvidia and Tesla. With its unrelenting focus on BTC as a long-term store of value, the company exemplifies an institutional roadmap for navigating uncertain economic headwinds.