Plume Network: A Trailblazer in DeFi Strategies for Dominating the RWA Market

A groundbreaking report by Tiger Research sheds light on how Plume Network has emerged as the leading force in the cryptocurrency Real World Asset (RWA) market, commanding over 50% of its investor base. Leveraging a DeFi-first strategy, strategic regulatory engagements across major markets, and the innovative use of Bitcoin (BTC) as programmable capital, Plume is reshaping the $2.18 trillion RWA sector.

How Plume Gained Market Leadership

Plume Network’s approach diverges sharply from traditional financial playbooks. Instead of prioritizing legacy industry metrics like cost efficiency, the network focuses on the specific needs and motivations of cryptocurrency users—flexibility, yield generation, and innovation. This user-centric approach has enabled Plume to capture over half of the global cryptocurrency RWA market—a defining milestone for DeFi leadership.

Navigating Regulation to Minimize Risks and Build Stronger Barriers

Proactive Regulatory Engagement

Plume Network has taken a forward-looking approach to regulation by establishing direct communication with authorities such as the U.S. Securities and Exchange Commission (SEC), decision-makers in the Trump administration, and key regulatory agencies in Asia. This mitigates regulatory uncertainty and simultaneously creates protective entry barriers against competitors, solidifying Plume’s competitive position.

Regulatory as a Competitive Moat

By embedding regulatory compliance into its operations, Plume ensures a dual benefit—first, safeguarding scalability by reducing legal risks, and second, creating a defensible advantage by aligning with policy frameworks ahead of rivals.

Unlocking the Bitcoin Economy With Programmable Capital

Plume consistently pushes the boundaries of financial innovation, particularly through its focus on BTC. The untapped Bitcoin market—worth a staggering $2.18 trillion—is gaining new utility under Plume’s “programmable capital” strategy. By forging more than 15 partnerships, the network is transforming Bitcoin into a revenue-generating asset class. This includes opportunities for Bitcoin staking, issuing Bitcoin-backed stablecoins, and expanding cross-chain investments.

The Emergence of RWAs in Finance

Institutional and Government Support

The RWA market’s transition from concept to reality has been fueled by institutional and government backing. A turning point came when Paul Atkins became SEC Chairman in 2025, placing asset tokenization at the forefront of regulatory priorities. Atkins likened the shift to the digitalization of securities to the transformative jump from analog to digital audio, capturing the significance of the on-chain movement.

Major initiatives, such as the U.S. government-backed “Project Crypto,” aim to modernize securities regulation and integrate blockchain frameworks into traditional financial markets, evidence of the growing commitment to RWAs.

Private Sector Collaboration

The private sector has also driven momentum in the RWA landscape. Nasdaq, for example, proposed regulatory changes in September 2025 to tokenize stock assets, illustrating the growing relevance of blockchain-supported financial instruments. Through such cross-sector integration, RWAs have matured beyond just experimental use in crypto, becoming a linchpin across both Web2 and Web3 financial ecosystems.

Plume’s Unique DeFi-Centric Approach

Hybrid Financial Innovations

Rooted in Web3 principles, Plume Network has distinguished itself with innovative products like $nBASIS tokens, which combine yield-bearing crypto funds with tokenized real-world assets. This hybrid model maximizes utility for cryptocurrency investors, enabling use cases such as collateralized lending on DeFi protocols like Morpho.

Deviation From Web2 Frameworks

Unlike Web2-first firms like Figure, which focus on traditional asset tokenization (e.g., home equity lines of credit), Plume prioritizes crypto-native principles. High returns, rapid transaction execution, and borderless accessibility are pillars of its strategy. CEO Chris Yin encapsulated this philosophy, stating, “Nobody enters crypto to save money; they come to earn and generate more.”

This fresh perspective sets Plume apart from incremental improvements to legacy systems, instead pushing for a reinvention of financial ecosystems through DeFi.

Balancing Innovation With Regulatory Oversight

Bridging Gaps Between Web3 and Traditional Compliance

As a Web3-native platform, Plume recognizes the critical need to integrate into traditional regulatory frameworks to scale effectively. By establishing strong partnerships with regulators and policymakers, the network has successfully navigated legal landscapes in regions like the United States, Hong Kong, and South Korea.

The "Plumerica" Campaign in the U.S.

Headquartered in New York, Plume actively engages with U.S. stakeholders to advance favorable cryptocurrency regulations. Strategic dialogues with the Trump administration and the SEC’s cryptocurrency task force have positioned Plume as an influential participant in shaping the nation’s tokenized RWA policies. The firm has also collaborated with the Trump-backed WLFI (World Liberty Financial Initiative), amplifying its role in crypto policymaking.

The "Plume Kong" Strategy in Asia

In Asia, Plume created its Bridge Program in Hong Kong’s Cyberport—an innovation hub for finance. This initiative aims to attract $100 million in RWA investments by fostering compliance and partnerships with regional exchanges. Concurrently, outreach efforts in South Korea, such as the RWA Summit and educational partnerships with Naver, have solidified Plume’s leadership in Asia’s burgeoning crypto finance market.

Long-Term Strategic Benefits

By embedding itself in regulatory processes, Plume not only ensures compliance but also establishes itself as a trusted player in both crypto and traditional financial systems. This strategic equilibrium acts as both an insurance policy and an accelerator for growth.

Scaling the Ecosystem Through Partnerships and Infrastructure

Partnering for Expansion

2025 marked exponential growth for Plume, as the company secured listings on global exchanges like Binance, Bithumb, and Upbit. Its user base corresponding to RWA products expanded from 167,000 in June to over 200,000 by September—securing over 50% of the global cryptocurrency RWA market share.

Strengthening Infrastructure

To enhance accessibility, Plume integrated with leading crypto wallets like OKX, Gate, and Bitget. Its Nest protocol, the centerpiece of Plume’s ecosystem, has accrued over $60 million in total value locked (TVL). Additionally, partnerships with powerhouses like Ant Group-backed TopNod bolstered its technical infrastructure.

Institutional Involvement

Plume also collaborates with major asset managers, such as Apollo Global and CMBI. This includes digitizing institutional-grade assets like Apollo’s $50 million ACRDX fund and launching the first on-chain money market fund approved by Hong Kong and Singapore authorities.

Unlocking BTCFi: The Future of DeFi

Plume’s latest endeavor, BTCFi, seeks to unlock Bitcoin’s latent potential within DeFi and RWA markets. Bitcoin holders can collateralize assets, engage in staking, and launch Bitcoin-backed stablecoins under its broader “Bitcoin At Work” initiative. BTCFi’s innovations also facilitate cross-chain payment solutions and deepen Bitcoin’s ties to real-world finance, unleashing new liquidity channels.

Redefining Finance With Web3

By harmonizing Web3-centric innovation with traditional financial structures, Plume is creating a blueprint for the next generation of digital finance. With robust partnerships, cutting-edge technology, and a regulatory-first mindset, Plume is not just disrupting the financial system—it is rewriting it entirely. Positioned to lead both the $2.18 trillion Bitcoin market and the broader RWA space, Plume Network is on track to redefine the global financial paradigm.