출처: Block Media
Open Game Protocol: Revolutionizing GameFi with a Unified Capital Market Framework for Developers, Gamers, and Blockchain Communities
The world of GameFi faces complex challenges, but a new solution is emerging with transformative potential. Justin Waldron, co-founder of Zynga, has introduced the Open Game Protocol (OGP), a blockchain-agnostic application layer designed to empower players, developers, and blockchain ecosystems alike. By addressing longstanding inefficiencies in the crypto gaming space, OGP seeks to establish what Waldron has described as a "capital market for gaming."
Launched on October 10, OGP enables players to earn rewards in any token regardless of the game they play while giving developers innovative tools to monetize their games and attract players. Speaking with Blockworks, Waldron articulated the protocol’s vision: “For players, trust that they will be rewarded is paramount. For developers, it’s about acquiring more players and being able to make a living through game development.”
While OGP currently operates on the Solana (SOL) blockchain, plans are underway to extend compatibility to EVM-based chains, making it accessible across multiple blockchain ecosystems. With an ambition to serve as the "Stripe" of GameFi, OGP aims to simplify token reward integrations and bolster the adoption of blockchain-powered gaming.
GameFi’s Core Dilemma: Incentive Misalignment
Despite its potential, the GameFi sector has struggled with an identity crisis, particularly around aligning its appeal to both developers and players. Though industry leaders often stress the importance of creating "fun-first" games that can compete with traditional giants like Fortnite or League of Legends, the central value proposition of crypto games lies elsewhere—in their financialization.
Waldron highlights a glaring challenge: “For most game developers, it’s an almost insurmountable challenge to even get started.” GameFi developers often face steep barriers, from acquiring extensive blockchain knowledge to securing enough tokens or designing sophisticated smart contracts for in-game economies.
Layer 2 blockchains present their own issues. As Waldron observed, these blockchains are frequently more concerned with growing total value locked (TVL) and transaction volume than ensuring the success of projects built on their ecosystems. This divergence in incentives has hampered game developers from realizing GameFi’s true potential.
How the Open Game Protocol Works: A Stripe-Inspired Reward Framework
The Open Game Protocol introduces a streamlined system for integrating token rewards into games, inspired by how Stripe simplified payment processing in traditional finance. At the core of OGP's functionality is the Reward Pool mechanism, which enables token reward distribution without requiring developers to directly manage token assets.
Key Feature: The Gamecoin Governance Model
One of OGP's standout innovations is the introduction of gamecoins, governance tokens that allow communities to decide how rewards should be managed and distributed across games. Waldron explains this using the example of “A-Coin”:
- OGP creates an A-Coin Gamecoin, not as an in-game currency but as a governance token.
- Token holders can stake their A-Coins to support the development of associated games.
- Stakers potentially earn returns as the success of these games drives demand for the A-Coin ecosystem.
This model enables speculative participation in gaming ecosystems, allowing stakeholders to bet on the growth of gaming economies without directly operating inside the games. Waldron describes this as “speculating on how large the A-Coin gaming ecosystem can become.”
By offloading token distribution to decentralized reward pools backed by community governance, OGP reduces the technical and financial overheads for developers, making GameFi more accessible.
A New Era of User Acquisition for Game Developers
Waldron envisions OGP as a cost-effective alternative to traditional advertising strategies. Non-crypto and crypto developers alike could use OGP to incentivize new users by staking gamecoins to reward player engagement. This approach, Waldron argues, could outperform legacy advertising models by directly tying community investments to user acquisition and game success.
Integration with Crypto Wallets: Turning All Wallets into Game Portals
In collaboration with Solana-backed incubator ICMrun, OGP is also targeting wallet integrations as a future growth strategy. Waldron envisions a world in which crypto wallets not only enable token transactions but also serve as entry points for gaming. A “Play” button integrated into wallets—alongside existing “Buy,” “Sell,” and “Swap” options—would guide users to games that reward tokens stored in their wallets.
To realize this vision, OGP has engaged in discussions with 30 to 40 wallet providers to turn wallets into multi-functional "super apps." Such integrations could make accessing blockchain-based games seamless while creating entirely new engagement opportunities for players and developers across the GameFi ecosystem.
Transforming the GameFi Economy with Collaboration
By aligning the interests of players, developers, and blockchain communities, the Open Game Protocol offers a promising pathway for reshaping the gaming industry. Its unique combination of capital efficiency, governance-led token reward systems, and developer-friendly architecture could help GameFi overcome its current challenges.
With backing from established blockchain partners and its vision of comprehensive wallet integration, OGP aims to create a unified marketplace where gaming grows as an interconnected ecosystem. As the protocol evolves, it may redefine how game development, user acquisition, and financial incentives operate in blockchain-powered games—bridging gaps between traditional gaming giants and cutting-edge crypto technologies.
