BTCC Bridges Cryptocurrency and Sports Through Enhanced Partnership with NBA All-Star Jaren Jackson Jr.

Global cryptocurrency exchange BTCC is revolutionizing the convergence of sports and crypto by tightening its collaboration with NBA All-Star Jaren Jackson Jr., the Memphis Grizzlies’ standout center. This innovative campaign unites storytelling, music, athletic excellence, and digital asset trading to appeal to a broader audience.

Building on a partnership that began in August 2022, BTCC unveiled an ambitious new campaign on September 26 featuring Jackson Jr. as its global brand ambassador. By combining sports narratives with the dynamic worlds of music and cryptocurrency, the campaign sets a precedent for creative cross-industry collaboration.

Highlighting Jaren Jackson Jr.’s Multifaceted Persona

The centerpiece of this campaign is a visually engaging video that portrays Jackson Jr.’s diverse talents, weaving together the themes of basketball, music, and trading. The video frames Jackson Jr. through three primary personas—his career as an elite NBA athlete (Day Mode), his creative artistry as a music producer known as “Trip J” (Night Mode) with over 150 tracks to his name, and his interest in trading digital currencies on BTCC’s platform (Trading Mode).

Jackson Jr.’s new song, "Imitate," from his forthcoming EP album "Zelle," scheduled for release in 2025, is featured in the campaign. The song, produced by Jackson himself, adds an authentic touch by showcasing his ability to blend the worlds of basketball, music production, and financial markets seamlessly.

“This partnership goes beyond conventional sports sponsorships,” said Aaryn Ling, Head of Brand at BTCC. “Jaren represents a creative, multidimensional approach that mirrors BTCC’s innovative spirit in cryptocurrency trading. The energy he demonstrates, both on the court and in music, aligns with the transformative opportunities BTCC offers to traders around the globe.”

Large-Scale Promotions to Celebrate the Partnership

BTCC is marking its partnership with Jackson Jr. through exciting promotional events designed to engage users globally. One of the key initiatives is the “JJJ Invites You to the Game” promotion, which launched on September 25. This campaign encourages traders to participate by meeting deposit and trading thresholds through referrals, with an enticing prize pool of 300,000 USDT.

Additionally, BTCC is hosting a trading competition to coincide with its presence at TOKEN2049 Singapore, a premier blockchain event. Beginning September 23, participants can compete to win high-value prizes, including the latest iPhone 17 Pro Max models, a 20,490 USDT prize pot, and exclusive TOKEN2049 badges.

South Korean users can take part in BTCC’s 14th-anniversary celebration by qualifying for special rewards. By following BTCC’s official social media handles and reaching VIP1 status, participants will earn a 140 USDT voucher tailored to commemorate the milestone.

BTCC's Commitment to Social Responsibility

Beyond its business endeavors, BTCC is actively pursuing philanthropic initiatives that reflect its values. On October 9, BTCC will co-host a charity event with the Red Eagle Foundation at the prestigious London Golf Club. Now in its third year, the event will feature renowned Chelsea and England football team captain John Terry, further bridging sports, charity, and financial innovation.

About BTCC

Established in 2011, BTCC is one of the longest-standing cryptocurrency exchanges. With regulatory licenses in the U.S., Canada, and Europe, BTCC is a trusted global platform serving over 10 million users across 100 countries. The exchange offers advanced trading features, including up to 500x leverage on futures, copy trading tools, and robust security measures.

Redefining the Intersection of Sports, Music, and Crypto

BTCC's partnership with Jaren Jackson Jr. represents a bold step forward in merging creativity and technology within the financial marketplace. By integrating the excitement of basketball, the artistry of music, and the potential of cryptocurrency, BTCC positions itself at the forefront of innovation, inspiring a new generation to explore digital asset trading in creative and meaningful ways.