Maggie Kang, Director of Global Blockbuster 'K-Pop Demon Hunters,' to Deliver Insights at Origin Summit 2025 in Seoul

Maggie Kang, the renowned creative visionary behind Netflix and Sony Pictures Animation’s worldwide phenomenon K-Pop Demon Hunters, is set to headline the Origin Summit 2025 as its keynote speaker, the leading IP blockchain infrastructure company Story announced on October 18. The transformative two-day summit is scheduled to take place at Anderson C in Seongsu-dong, Seoul, kicking off on November 22, 2025.

Maggie Kang: An Industry Trailblazer

Kang’s appearance at the Origin Summit signals a pivotal moment in the intersection of global storytelling, Korean cultural expansion, and technological advancement in the entertainment industry. On the summit’s opening day, November 22, Kang will lead an engaging dialogue where she will explore key industry topics, including the evolution of global storytelling in the AI-driven era, intellectual property (IP) ownership models, and the burgeoning worldwide outreach of Korean cultural content. Leveraging her unique expertise and success producing internationally acclaimed projects, Kang will share in-depth perspectives on how deeply rooted Korean identity can resonate globally and redefine how female characters are portrayed in modern animation.

Behind the Success: K-Pop Demon Hunters

Maggie Kang’s groundbreaking work on K-Pop Demon Hunters firmly cemented her as one of the most innovative directors shaping the contemporary animation landscape. The film, released to critical and commercial acclaim, set multiple records across streaming and box office platforms. Within just nine weeks of its launch, K-Pop Demon Hunters captured 236 million Netflix views, earning its place as one of the platform’s top-performing movies. The film extended its cultural dominance with a staggering $26 billion global box office revenue and an electrifying soundtrack that propelled eight tracks onto the Billboard Hot 100 chart.

Kang’s innovative storytelling seamlessly blends energetic K-pop influences with cinematic action, appealing to cross-generational audiences. Her ability to balance Korean cultural authenticity and universally engaging narratives positions her as an unparalleled creative force.

A Storied Career in Animated Storytelling

Maggie Kang’s contributions to animation extend far beyond the success of K-Pop Demon Hunters. Previously the head of story for The LEGO Ninjago Movie, Kang played instrumental roles in constructing vibrant worlds and characters for various DreamWorks Animation franchises, including Shrek, Kung Fu Panda, Madagascar, Trolls, and The Croods. Each of these projects underscores Kang’s ability to merge creative storytelling with global scalability, fostering widespread audience connection.

Lee Seung-yoon, CEO of Story, praised Kang’s extraordinary career, stating, “Director Maggie Kang’s works set a benchmark for harmonizing global reach, cultural empathy, and creative authenticity. With K-Pop Demon Hunters, she clearly demonstrated the transformative economic and cultural potential of intellectual property, spanning music, fan-driven engagement, merchandising, and even extending into secondary creative domains.”

Origin Summit: Unlocking IP Tokenization and Market Transformation

In addition to celebrating creative leadership, the 2025 Origin Summit will delve into cutting-edge ideas around tokenizing intellectual property (IP), transforming intangible creative concepts into tangible economic assets. With the global IP economy estimated at an astonishing $80 trillion, the summit aims to provide a platform for thought leaders, innovators, and industry stakeholders to discuss the potential of IP tokenization as a pivotal driver of cultural and economic growth.

Debuting in South Korea, the Origin Summit underscores the region’s growing influence on the technological and cultural evolution of creative industries. By converging art, technology, and business, the event seeks to redefine the future of intellectual property management and opportunities for diversity within the global creative economy.

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