Solana-Based Huma Finance Revolutionizes Real-Time Payments for Amazon Sellers Across Asia

Huma Finance ($HUMA), a blockchain-based payment finance protocol built on the Solana network, is redefining payment systems by introducing real-time payment solutions tailored for Amazon sellers in Asia. In a recent interview with CoinDesk Japan, Erbil Karaman, the co-founder of Huma Finance, shared insights into how the company leverages blockchain technology and stablecoins to tackle inefficiencies inherent in traditional financial systems.

Accelerating Payment Settlements with PayFi

The cornerstone of Huma Finance's innovation lies in its "PayFi (Payment Finance)" system, described by Karaman as a groundbreaking mechanism designed to “accelerate the movement of money for a world that never stops.” Traditional payment platforms often take up to three business days—or longer—to settle transactions. PayFi, on the other hand, harnesses stablecoin technology to enable instantaneous payment settlements (T+0), eliminating delays and enhancing cash flow for sellers.

One of its most impactful applications targets Amazon sellers in Asia, who often endure payment delays of up to 90 days after customers complete purchases. Huma Finance addresses this issue by tokenizing future receivables from Amazon and converting them into liquid assets available for immediate use. When a customer clicks the "pay" button on Amazon, stablecoins are instantly disbursed to the seller, offering unparalleled efficiency in payment processing.

Karaman anticipates transaction volumes facilitated by PayFi to exceed $10 billion by 2025, a monumental leap from the protocol’s current cumulative transaction volume of approximately $6 billion. Initially operating in the B2B remittance sector, particularly serving international money transfer firms in Dubai, Huma Finance has diversified its focus to address larger, multi-industry challenges.

Shifting to Solana: Benefits for Scalability

Originally built on Ethereum, Huma Finance encountered persistent roadblocks due to network congestion and high transaction fees. These limitations prompted the team to explore alternative blockchain solutions, eventually transitioning to Solana. Karaman explained that the migration was influenced by Solana's ability to offer rapid transaction speeds, robust stablecoin liquidity, and an ecosystem integrated with major payment industry leaders like Mastercard and Circle.

This strategic move not only ensured seamless scalability but also positioned Huma Finance to operate cost-effectively and cater to a broader user base. Solana’s infrastructure has allowed the company to streamline its payment process, bolstering accessibility for sellers while minimizing operational barriers.

Stablecoin Regulations and the GENIUS Act

Huma Finance's expansion plans are bolstered by legislative advancements surrounding stablecoin regulation. Karaman highlighted their active participation in shaping these frameworks by noting Huma Finance’s invitation to the White House signing ceremony of the U.S. GENIUS Act.

The GENIUS Act introduces a comprehensive set of guidelines for stablecoin issuance, granting authorization not only to banks but also to innovative firms like Huma Finance. According to Karaman, this landmark legislation is instrumental in securing stablecoins’ role as a linchpin for global trade. By solidifying regulatory clarity, the law paves the way for companies to further explore use cases such as cross-border payments, instant settlements, and integration into the international trading ecosystem.

Entry Into Japan: Exploring New Frontiers

Huma Finance’s ambitions extend beyond Asia-Pacific, with Japan emerging as a key market in its growth strategy. Karaman underscored Japan’s stature as a global powerhouse in foreign exchange (FX) trading and its abundance of trade-centric corporations as significant opportunities to leverage yen-based stablecoins.

The company has commenced exploratory efforts, seeking partnerships with major financial institutions in Japan to ensure a smooth market entry. By collaborating with institutional investors and participating in pilot programs, Huma Finance aims to establish a firm foothold in the Japanese financial landscape. These initiatives position Huma Finance as a forward-thinking leader in blockchain payment solutions, capable of driving long-term innovation in the region.

The Future of Payment Systems

As blockchain payment technologies become increasingly central to global commerce, Huma Finance stands out with its ability to address critical inefficiencies—particularly for sellers tied to legacy systems. By offering real-time payment solutions powered by stablecoins and blockchain innovation, the company is not only transforming e-commerce operations but also paving the way for broader adoption of decentralized financial solutions.

With projections of explosive growth in transaction volumes and expansion into new regions, Huma Finance solidifies its reputation as a pioneer in advancing blockchain-based payment protocols. For sellers operating in fast-moving markets, the promise of streamlined, instant payments offers a glimpse into the future of frictionless trade and finance.