Dunamu's "Doonivers Festa" Engages Over 27,000 Youths in Digital Finance Education

Dunamu, a leading fintech company, announced on the 21st that its flagship youth-focused digital finance education initiative, “Doonivers Festa,” has successfully drawn a cumulative total of over 27,000 participants since launch. The program aims to empower teenagers with critical knowledge and skills to navigate the rapidly evolving digital finance sector.

As part of Dunamu’s broader commitment to fostering financial literacy among younger generations, Doonivers was co-developed with an education company specializing in youth economic education. To ensure its credibility and relevance, the program is supervised by an esteemed professor from the Korea Banking Institute, integrating both academic rigor and real-world applications.

Dynamic Engagement Features in Recent Event

The latest Doonivers Festa, held on the 19th, enhanced participant engagement with highly interactive activities. Students took part in escape-room-style mission games designed to simulate real-world financial problem-solving scenarios and participated in fun, yet educational, true-or-false quizzes to test their learning. High-performing participants received awards, while a lucky draw event proved to be a crowd favorite.

In addition to entertainment-focused segments, the event offered invaluable career mentoring opportunities. Industry professionals specializing in service design and anti-money laundering (AML) shared insights and firsthand experiences. Dunamu plans to further enrich future Festas by inviting employees from diverse roles within the company to provide tailored mentorship and guidance.

Nationwide Expansion Continues

Doonivers, which launched in 2022, is gradually expanding its geographical reach across South Korea to address the knowledge gap in digital finance among teens. Initially targeting the Gyeonggi region, the program broadened its scope to Seoul and Incheon in 2023. Looking ahead, Dunamu plans to extend coverage to the Chungcheong and Sejong regions in 2024, followed by Busan in 2025. This phased expansion reflects Dunamu's dedication to making digital finance education accessible to youth throughout the nation.

Survey Reveals Remarkable Educational Impact

The effectiveness of the Doonivers program has been substantiated by survey findings from last year. Students participating in the initiative reported impressive educational gains, including a 46% improvement in understanding digital finance concepts and a 26% increase in interest in the sector. Additionally, comprehension of cutting-edge AI technology surged by 68%, while understanding of blockchain and NFT technologies rose by 60%. The survey also noted a 48% improvement in career planning within IT and finance industries among the participants.

Dunamu’s Commitment to Building Financial Savvy Youths

A representative from Upbit, Dunamu's cryptocurrency exchange platform, emphasized the company's vision for empowering adolescents early on, stating, “Finance is deeply intertwined with society, and it’s vital to spark curiosity during adolescence. The financial industry is experiencing rapid transformation fueled by technological advancements, and our program is designed to prepare youth with the skills and understanding they need to thrive in a digital finance-driven world.”

As Dunamu continues to ramp up efforts to foster financial education among young learners, the Doonivers Festa showcases its unwavering mission to equip future generations with the knowledge to navigate the complexities of an increasingly digitalized financial landscape. Through interactive and hands-on activities, mentorship opportunities, and a countrywide expansion strategy, Dunamu is shaping the next wave of digitally savvy talent.