"Users Crave ‘Crypto’ Over ‘Chain’ – Vikram Arun, Superform CEO [KBW 2025 Interview]"

2025-10-25 10:20
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"Users Crave ‘Crypto’ Over ‘Chain’ – Vikram Arun, Superform CEO [KBW 2025 Interview]"

출처: Block Media

# Overcoming Multi-Chain Complexity: Superform's Drive to Simplify Crypto Adoption

Cryptocurrency mass adoption faces significant challenges due to the intricate nature of multi-chain systems. “Users don’t want to worry about being on Ethereum or Arbitrum—they simply want to use ‘crypto,’” emphasized Vikram Arun, CEO of Superform, during an exclusive interview with Block Media on September 24. Arun’s vision is rooted in making decentralized finance (DeFi) accessible and intuitive for retail users, removing the barriers that impede widespread usage of digital assets.

Superform, a platform that leverages innovative tools like smart accounts and account abstraction, aims to enable seamless engagement with DeFi for everyday investors. Drawing from his prior experience as an investor at BlockTower Capital, Arun established Superform to revolutionize yield optimization opportunities across blockchain ecosystems and transform them into user-friendly products. “The next evolution of crypto will be fintech super apps built upon hyperstructure protocols,” Arun asserted.

This interview shed light on critical topics including simplifying user experiences, the role of hyperstructure and super apps, the influence of stablecoin regulations, the functionalities of Superform’s V2 mobile app, and the platform’s aspirations for the Korean market.


# Eliminating Barriers to DeFi for Everyday Users

Introducing his company, Arun remarked, “I’m Vikram, CEO and co-founder of Superform, a stablecoin neo-bank focused on simplifying access to DeFi for retail users. It’s taken considerable effort to design a product that is user-friendly for everyone.”

Through Superform’s desktop and mobile applications, users can swap, spend, and optimize yields on digital cash-like assets directly on-chain. Arun shared that his time at BlockTower Capital, manually searching for yield opportunities across more than 20 blockchains, provided the foundation for creating Superform. “The complexity of operational yield optimization inspired me to design a solution tailored specifically for retail users,” he stated.


# Simplifying the Complexities in DeFi User Experience

At the core of Superform’s strategy lies the mission to simplify DeFi’s complex user experience (UX). Its “super app” integrates critical actions such as swapping, bridging, and asset tracking into a seamless, all-in-one interface.

“Achieving this starts with the construction of highly modular and flexible on-chain protocols,” explained Arun. “Instead of navigating and understanding multiple steps like staking, looping, and depositing, users experience it as signing off on a single transaction. Behind the scenes, numerous actions are seamlessly executed.”

This streamlined approach was made possible by advancements in technologies such as smart accounts and account abstraction—a pivotal infrastructure for condensing cumbersome processes. Arun underscored the importance of simplicity, stating that a robust and research-driven front-end interface aligned with comprehensive analytics is essential for creating a system that meets modern user expectations.


# Hyperstructure and Super Apps: Crypto’s Next Frontier

Superform’s future-forward strategy is rooted in the foundational concepts of hyperstructure and super apps. Discussing hyperstructures, Arun described them as decentralized, permissionless, and universally accessible systems forming the backbone of Web3 protocols. Platforms like Uniswap (UNI) exemplify such systems, offering unprecedented transparency compared to Web2 infrastructure.

“The next step involves combining hyperstructure scalability with intuitive interfaces similar to Web2’s innovations—giving rise to the concept of a ‘super app,’” Arun explained. Super apps are poised to redefine the digital asset landscape by offering comprehensive financial services while operating atop decentralized systems.

Superform is actively building its hyperstructure framework, aiming to make yield-generation products more universally accessible and easy to distribute. By doing so, the platform bridges the gap between cutting-edge blockchain capabilities and user-friendly engagement.


# Stablecoin Regulations as Catalysts for Innovation

In discussing the implications of stablecoin regulations, Arun emphasized that clear governance structures have the potential to unlock transformative growth within the DeFi and crypto sectors.

“The introduction of legislative frameworks, such as the U.S. 'Genius Act,' symbolizes that innovation is becoming the default. This could trigger a Cambrian explosion of stablecoins backed by U.S. Treasury bills and other real-world assets (RWA), powering entirely new opportunities for yield generation,” Arun affirmed.

However, complexity remains a challenge for consumers navigating an increasingly diverse landscape. With forecasts showing the emergence of over 500 stablecoins, understanding each one remains an overwhelming task for everyday users. “Explaining the differences between ten USD-denominated stablecoins to my parents, for instance, has no viable starting point,” Arun explained humorously.

To tackle these challenges, Superform provides middleware solutions designed to simplify stablecoin usage. Through its structured products, the platform identifies the most reliable and risk-adjusted yields, removing the burden of operational decision-making for users.


# Superform V2: Redefining Mobile DeFi Onboarding

Superform’s recent release of its V2 desktop app is a major milestone, with a feature-rich mobile version set to follow shortly. Building a frictionless experience is central to Superform’s goals of accelerating crypto adoption.

Arun elaborated on the transformative aspects of Superform V2’s interface, highlighting intuitive features such as email login and Face ID. Users can deposit funds directly from popular platforms like Coinbase, Robinhood, or from their own bank accounts with a single tap. Once funds are deposited, an optimized process enables users to access yield opportunities across blockchains with just one transaction.

The V2 mobile onboarding process particularly stands out as an advancement in user experience. “Users can now bypass an understanding of complex technical intricacies like gas fees and blockchain explorer transaction history. Thanks to smart account infrastructure, depositing funds and accessing stablecoin yields of up to 20% is a one-click process,” Arun stated.


# Enabling Seamless Multi-Chain Functionality

Superform aims to redefine multi-chain functionality, focusing on solving the inherent complexities that burden users in the current crypto landscape. “Users fundamentally don’t care about interacting with chains; they care about interacting with digital assets,” explained Arun.

Today, users need to navigate barriers like fund locations, withdrawal restrictions, and cross-chain fees—issues that deter widespread adoption. Superform’s goal is to abstract these technical obstacles from users, creating a genuinely integrated experience across blockchains.

Arun noted the lack of “cross-chain-first” applications in the market. Most solutions remain siloed within specific blockchains. “The infrastructure required for seamless multi-chain access is finally maturing, and this evolution will create more universal solutions designed to attract broader consumer interest,” Arun highlighted.


# Driving Stablecoin Innovation Through Utility

In an increasingly diverse stablecoin ecosystem, Superform aims to elevate the utility of digital assets beyond basic functionalities. Arun believes a competitive edge will no longer lie in stablecoin transfers, which he predicts will eventually become commoditized. Instead, platforms must focus on delivering unique user benefits and utility.

“Stablecoins should offer much more than traditional yields. Imagine earning loyalty points, cash-back rewards, and access to other incentives when using stablecoins,” said Arun. He positioned Superform as a distribution tool catering to the need for differentiation within this space—allowing stablecoins to deliver tangible, user-centric value while easing operational challenges.


# Expanding Horizons: Superform’s Korean Market Strategy

Arun wrapped up the interview by emphasizing the importance of community in driving Superform’s success. He praised the organic support of the Korean crypto community and highlighted South Korea’s robust ecosystem as integral to promoting adoption of yield products.

“The V2 mobile onboarding experience is revolutionary. By enabling universal access to leading on-chain products, we are redefining what decentralized finance can provide, with the support of a global community. Korea is an ideal market to lead this adoption,” he noted.

The company remains strategic about its launch plans for the Korean market. Arun revealed that Superform is deliberating between an English-first rollout or immediate localization into Korean.

“The wait for an intuitive mobile app has been far too long. With Superform, we’re finally offering that experience on a global scale, and we’re excited for everyone to dive in,” Arun concluded.


Final Thoughts: Breaking the Barrier to Crypto Usability

Through seamless user interfaces, groundbreaking hyperstructure protocols, and innovative stablecoin integration, Superform is at the forefront of addressing critical challenges in the crypto and DeFi landscape. By removing complexities and enhancing asset utility, the platform aims to redefine how retail users engage with digital finance—laying the foundation for the adoption of decentralized systems on a global scale. With Superform spearheading the development of super apps, the future of crypto will be user-centric and universally accessible.

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