Dunamu Enhances Digital Asset Literacy with ‘UP Class’ for Millennials and Gen Z

Dunamu has unveiled its groundbreaking digital asset education program, ‘UP Class,’ targeting individuals in their 20s and 30s. Designed to equip younger generations with a robust understanding of digital assets, blockchain, and artificial intelligence (AI), the program has already made significant strides as part of the company’s commitment to fostering financial and technological literacy.

A Forward-Thinking ESG Initiative in Digital Education

As a pivotal component of Dunamu’s Environmental, Social, and Governance (ESG) efforts, ‘UP Class’ exemplifies the company’s mission to enhance societal knowledge of emerging technologies. Earlier this year, Dunamu initiated a generational outreach effort through the “Challenge! Financial Golden Bell” campaign, aimed at increasing financial literacy for those aged 50 and older. In the second half of 2025, the company shifted its focus to millennial and Gen Z audiences, offering a modern curriculum that delves into digital assets, blockchain technology, and AI.

Wide Reach Across Korea with 1,500+ Attendees

In September alone, Dunamu held seven highly engaging sessions of ‘UP Class,’ drawing an impressive turnout of over 1,500 participants nationwide from the millennial and Gen Z demographics. The program commenced at the prestigious “Upbit Developer Conference 2025 (UDC 2025)” and extended its educational footprint to five major universities: POSTECH, KAIST, Chosun University, Pukyong National University, and Kangwon National University. The lecture series concluded at SJ Kunsthalle in Seoul, reinforcing its nationwide impact.

Insights from Top Minds on Digital Trends

The ‘UP Class’ sessions featured an esteemed lineup of speakers who shed light on the future of technology and investments:

• Go Ran, an economic journalist and CEO of the YouTube channel “AlGoran,” presented “The Past and Present of Digital Assets Through Bitcoin.” Her lecture traced the progression from traditional assets like gold and the U.S. dollar to Bitcoin and stablecoins, discussing the pivotal trends that could shape the future of cryptocurrencies.

• Eun Jung Lee, a manager at Dunamu, conducted a highly interactive session titled “Personal Investment Style Test: UP-BTI.” This session enabled participants to assess their investment styles and align them with Upbit’s tailored services, providing a fresh take on personalized investment strategies.

• Dr. Dong Seon Jang, a neuroscientist and author of How AI is Changing the World, delivered an inspiring keynote, “The Future of Blockchain and AI for Youth.” His speech explored the transformative potential of AI and blockchain technologies, demonstrating their capacity to redefine industries and professional opportunities for younger audiences.

Engaging Blockchain Activities Through Proprietary Technology

In select sessions at KAIST and SJ Kunsthalle, Dunamu incorporated interactive components to deepen participants’ practical understanding of blockchain. A highlight was a quiz event centered around Dunamu's proprietary blockchain platform, GIWA (Global Infrastructure for Web3 Access). These activities provided attendees with hands-on insight into real-world blockchain applications.

Reflecting on the program, Sang Woo Kim, a graduate student from KAIST’s Department of Life Sciences, shared, “The program’s significance lies not just in its topics, but also in the credibility provided by Upbit’s industry leadership in digital assets and blockchain. I hope initiatives like ‘UP Class’ continue to thrive and guide the 2030 generation in this fast-evolving space.”

A Vision for Growth and Impact in 2026

Dunamu is intent on expanding the horizons of digital literacy further. CEO Ok Kyung Seok emphasized the company’s commitment, stating, “Next year, we will introduce an upgraded version of ‘UP Class,’ incorporating a richer curriculum and a broader scale.” This announcement underscores Dunamu’s dedication to nurturing a digitally literate public while fostering a sustainable and vibrant market culture for blockchain and digital assets.

With ‘UP Class,’ Dunamu has solidified its role as a leader in cutting-edge digital education. By equipping younger generations with the tools, skills, and knowledge to navigate blockchain, AI, and digital assets, the company is empowering the future workforce in an era of unprecedented technological innovation.