Immutable Targets $121B Market as IMX Spikes 10% on Gaming Push

• Immutable launches new mobile gaming division to target the booming smartphone gaming sector.
• IMX token price surges nearly 10%, with trading volume and investor interest rising sharply.

On September 19, 2025, Immutable announced the launch of a dedicated mobile gaming division to capture a portion of the $121 billion smartphone gaming market. The company aims to leverage this initiative to boost adoption of its Web3 gaming technology in mainstream gaming markets, according to reports from Cryptopolitan, Coinpedia, and Crypto News.

The announcement triggered a nearly 10% rally in the price of IMX, the native token of Immutable's blockchain platform. This follows a week where IMX has gained 50% and a month where it surged 62%. Despite these gains, the token is still down 34% year-to-date, reflecting a broader market correction earlier this year.

At the time of reporting, IMX was trading around $0.871. Immutable's 24-hour trading volume skyrocketed by 143%, reaching $318 million. The token's market capitalization rose to $1.69 billion, signaling growing investor confidence.

Robbie Ferguson, co-founder of Immutable, expressed optimism about the company’s progress and future outlook. He highlighted that since April, Immutable has propelled three mobile games to the top of app store charts. Ferguson also noted that the company’s newly created "specialist taskforce" will focus on bringing Immutable's games to a mainstream gaming audience, enhancing the appeal of blockchain-powered gameplay.

Investor activity has intensified alongside these developments. Wallet data showed 309 new IMX wallets created in a single day, marking the highest growth since March. Additionally, the percentage of IMX held on exchanges dropped to 7.33%, the lowest since May, indicating that token holders are increasingly choosing to store their assets securely off exchanges.

The company’s entry into mobile gaming comes alongside regulatory developments that create opportunities for Web3 adoption. New court rulings have enabled developers to accept external crypto payments on mobile platforms without incurring standard platform fees. Regulatory frameworks, like the proposed U.S. CLARITY Act, are also paving the way for widespread adoption of blockchain technologies by major gaming studios.

As of September 19, 2025, 16:12 UTC, Immutable (IMX) is trading at $0.868, with a 3.2% increase in 24-hour trading volume, according to CoinMarketCap.