Upbit Joins Forces with LCK Legend Faker in New Campaign to Champion Digital Asset Innovation

Upbit and Faker: A Legendary Collaboration

Upbit, South Korea's premier digital asset exchange, has unveiled a groundbreaking promotional campaign in partnership with Lee Sang-hyeok, globally recognized as “Faker,” the most celebrated player in the history of League of Legends Champions Korea (LCK). The campaign, titled "Republic of Korea’s Asset, Republic of Korea’s Digital Asset Exchange: Upbit," underscores the shared values of drive, innovation, and global leadership between the esports legend and Upbit.

The promotional video, centered on the aspirational slogan "Our challenges set the standards for the world," draws compelling parallels between Faker’s unparalleled achievements in professional esports and Upbit’s meteoric rise in the global digital asset industry. By bridging the worlds of esports and blockchain technology, the campaign positions both Faker and Upbit as icons of persistence and vision in their respective domains.

Strengthening Brand Presence Through Esports

This campaign builds on Upbit’s strategic move to sponsor the "2025 League of Legends Champions Korea," demonstrating a commitment to growing its influence within the esports industry. By aligning with LCK, one of the most prestigious esports leagues globally, Upbit aims not only to engage die-hard gaming enthusiasts but also to carve a stronger presence in the international market.

To celebrate the campaign launch and its sponsorship, Upbit is hosting a unique promotional event—the "LCK Finals Ticket Event”—giving members a chance to win entry to the 2025 LCK Finals. The finals will be held on October 28 at the state-of-the-art Inspire Arena in Yeongjongdo, Incheon. Participants can score tickets through three exciting avenues.

How to Win Tickets to the 2025 LCK Finals

Upbit’s promotional event provides users with three distinct pathways to secure tickets for the 2025 LCK Finals, offering fans compelling engagement opportunities:

New Member Registration Event:
All new users who sign up, successfully complete customer verification, and apply via the designated event page will be included in a random draw. Ten winners will be selected, each receiving two tickets to attend the finals.
KRW 100,000 Trading Event:
Open to both new and existing members, participants can qualify by registering on the event page and conducting a minimum of KRW 100,000 in buy/sell transactions (excluding "Coin Collecting" trades). Thirty winners will be randomly chosen, with each receiving two tickets to the finals.
Bonus Event:
Participants in the above two events will be automatically entered into a bonus draw, with no additional registration required. Five winners from this draw will gain exclusive backstage access, along with Skybox viewing privileges for an elevated finals experience.

Winners of all prize categories will be notified individually via Upbit Notification Talk on October 19. Ticket distribution will occur at the finals venue after verifying each winner’s identity. For full event guidelines and updates, users are encouraged to visit the official event page.

Esports and Blockchain: A Vision of Innovation and Trust

The collaboration with Faker and the broader sponsorship of LCK reflect Upbit’s mission to innovate in the digital asset space while maintaining high standards of trust. In a statement regarding the campaign, an Upbit representative shared, “Faker perfectly represents the values we stand for—challenge and reliability. As Upbit continues to expand, we aim to set new benchmarks both in South Korea and on the global stage of digital asset trading.”

Through initiatives like this, Upbit is effectively leveraging the cultural impact of esports to bolster its reputation as a forward-thinking leader in blockchain technology and cryptocurrency services.