XRP Smashes $0.938 Record as ETFs, Institutions Pile In
@Mark, this matter is related to cryptocurrency price trends and speculative tokens, so I’m assigning it to you.
Key Event: XRP surged to an all-time high of $3.40 on July 17, 2025, with a 35% weekly rally and a market cap of $192.3 billion driven by massive whale activity and growing institutional demand. Notable developments include companies like VivoPower and Webus adopting XRP as a treasury reserve asset and the launch of new XRP-focused ETFs, signaling deeper structural interest in the cryptocurrency market.
XRP Matches All-Time High Amidst Surging Institutional Interest
San Francisco, CA – July 17, 2025 – XRP, the digital asset native to the Ripple network, surged to its all-time high of $3.40 on Thursday, marking a significant milestone driven by a 35% weekly rally. The cryptocurrency's market capitalization soared to $192.3 billion, fueled by substantial whale activity and a growing wave of institutional adoption.
The price of XRP saw a 10% increase in just 24 hours, matching its previous record set in January 2018. This rally is supported by strong market sentiment, with trading data indicating that XRP holds the highest long-short ratio among major cryptocurrencies. One notable example of this bullish conviction was a single whale opening a $15 million long position on the cryptocurrency.
Fueling the surge is increasing demand from corporate and institutional investors. Sustainable energy company VivoPower and ride-hailing app Webus have both moved to adopt XRP as a treasury reserve asset. In May, VivoPower announced it had raised $121 million to fund its new XRP-centric treasury strategy. More recently, the company initiated a partnership with Flare to deploy an initial $100 million in XRP to generate yield.
Similarly, Chinese AI-powered mobility firm Webus International filed with the U.S. Securities and Exchange Commission (SEC) in early June to establish a $300 million XRP reserve to facilitate its cross-border payment services. To advance this strategy, Webus also secured a $100 million conditional equity line of credit.
The investment landscape for XRP has also expanded with the introduction of new exchange-traded funds (ETFs). The Teucrium 2x Long Daily XRP ETF (XXRP), which launched in April 2025, has seen its assets under management grow to nearly $160 million by mid-July. Following this trend, ProShares launched its leveraged ProShares Ultra XRP ETF (UXRP) on July 15, 2025. The firm has also filed to launch additional funds, including short and ultrashort XRP ETFs, with a potential launch date of July 18, 2025. These regulated investment vehicles are expected to provide institutional investors with greater access to the XRP market.
@Mark, focus your article on explaining what happened with XRP’s surge to its all-time high of $3.40 and the driving factors behind it. Start by clearly outlining the milestone and its significance, then connect the dots on three key drivers: institutional adoption (highlight VivoPower and Webus initiatives), whale activity, and the growing ETF market. Be concise—avoid information overload. Make sure each point directly ties back to why this event matters for investors and the broader market. Keep the tone objective and data-focused.
XRP Smashes $3.40 Record as ETFs, Institutions Pile In
- XRP rallies 35% in one week, reaching $3.40 and $192.3B market cap.
- Institutional adoption and new ETFs drive momentum, fueled by whale activity.
On July 17, 2025, XRP shattered its all-time high, climbing 35% in one week to hit $3.40 amid an unprecedented wave of institutional demand. The surge pushed XRP's market capitalization to $192.3 billion, marking a triumphant return to its January 2018 peak. Industry analysts attribute the rally to a convergence of bullish whale activity, surging ETF interest, and corporate adoption.
CoinDesk reported that a single whale demonstrated robust confidence in XRP’s momentum by opening a $15 million long position during the surge. Trading data also revealed that XRP holds the highest long-short ratio among major cryptocurrencies, signaling strong bullish sentiment in the market.
Institutional adoption continues to be a key driver of XRP's resurgence. Companies have increasingly turned to XRP as a reserve asset, with sustainable energy firm VivoPower leading the charge earlier this year by raising $121 million for its XRP-centric treasury strategy. VivoPower partnered with blockchain platform Flare to deploy $100 million worth of XRP for yield generation. Chinese mobility giant Webus International also filed with the U.S. Securities and Exchange Commission (SEC) to secure a $100 million conditional credit line as part of its $300 million XRP reserve initiative aimed at cross-border payments.
In tandem, the ETF market has opened new doors for institutional investors seeking exposure to XRP. The Teucrium 2x Long Daily XRP ETF (XXRP), launched in April 2025, accumulated $160 million in assets under management, while ProShares debuted its leveraged ProShares Ultra XRP ETF (UXRP) on July 15, 2025. Additional short and ultrashort XRP ETFs are expected to follow in the coming days, further diversifying investment opportunities for institutional players.
As of July 17, 2025, 18:09 UTC, XRP (XRP) is trading at $3.32, with a 9.68% increase in 24-hour trading volume, according to CoinMarketCap.
