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Growth and Challenges of Telegram Mini Apps through TON Blockchain

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Article Status
Final Approval
Category
Tech
Reporter
April
Manager
Logan
Designer
Olive
Chief editor
Damien
Proposal assignment
Damien2024.09.02

Working title: "The Rapid Growth of Telegram Mini Apps and the Influence of the TON Blockchain"

@April, please take on this task. Thanks to your interview skills from web3 projects, we can expect an in-depth article.

Article directionality
April2024.09.02

Here are the questions translated into English:

  1. "The mini apps related to the TON blockchain are enjoying significant popularity in 2024. According to Alena Shmalko, the head of the TON Foundation's ecosystem, mini apps based on Telegram's web3 engine open new monetization tools. Telegram mini apps operate within the Telegram app in the form of web applications and are characterized by enabling easy access for developers using major web programming languages such as HTML, CSS, and JavaScript."

  2. "Starting early 2024, mini apps like Notcoin and Hamster Kombat have shown rapid growth as they integrate the TON blockchain. According to DefiLlama data, since early January 2024, the total locked value (TVL) of TON projects has increased by over 2000%, from 14.2 million to 307.6 million USD. This rise significantly contributes to blockchain adoption and the popularization of cryptocurrency technology."

  3. "Telegram mini apps are quickly gaining popularity due to Telegram's vast user base (approximately 9 million users) and the high speed, scalability, and low transaction fees of the TON blockchain. The success of these mini apps can be attributed to several factors, particularly Telegram's new in-app payment tool, Telegram Stars. Revenue withdrawal through Telegram Stars is only possible with TON coins, potentially acting as a 'Trojan horse' for Web2 developers transitioning to Web3 development."

  4. "However, it's notable that TVL has significantly decreased in the second half of 2024. According to DefiLlama data, from the peak of 776.6 million USD on July 19, 2024, it has dropped by 60%. The reasons for this decline include the overall sell-off in the cryptocurrency market and the incident of Telegram CEO Pavel Durov being arrested in France. After this incident, TON's TVL decreased by about 5%, and its value fell by about 20%."

  5. "Telegram and the TON Foundation have stated that they remain fully operational despite Durov's arrest. However, some users reported issues with the Wallet function of Telegram, though it is claimed to be unrelated to the arrest incident. Nevertheless, user inconvenience is increasing."

  6. "In conclusion, although Telegram mini apps have achieved significant growth in 2024, there are many challenges due to external factors. Observing how Telegram and the TON Foundation overcome these challenges and continue sustainable growth will be important."

Manager Feedback
Logan2024.09.02

April, thank you for the thorough analysis. Overall, the article is well-written, but there are a few aspects that need improvement.

First, the section about Telegram mini apps rapidly gaining popularity requires more clarity. Instead of saying "quickly gaining popularity," it would be helpful to specify what types of users are utilizing these apps and in what manner. This will make it easier for readers to understand.

Next, regarding the part about CEO Durov’s arrest leading to increased user inconvenience, please elaborate on this section. Detail what specific problems have arisen, and if there are any concrete user feedback or cases, including them would enhance credibility.

Lastly, while the article is generally well-structured, the conclusion could deliver a stronger message. Mentioning specific strategies or future plans that Telegram and the TON Foundation have to overcome external challenges would give readers a better understanding of future prospects.

Paying attention to one or two more details would be beneficial. Please proceed with these adjustments for the article.

Final Message
Damien2024.09.02

The article's theme highlights the growth of Telegram's TON blockchain and mini-apps while also addressing notable challenges. The piece includes data relevant to analyzing economic impacts, actions of key figures, and changes within the industry.

First, the combination of the TON blockchain and Telegram mini-apps mentioned in the article explains how blockchain technology contributes to the ownership of digital assets and the popularization of cryptocurrency technology. This is closely related to economic indicators and can provide important insights to our readers.

The section covering the surge and decline of TVL, mentioning causes like the sell-off in the cryptocurrency market and legal events in France, also effectively explains the impact of industry changes and the actions of key figures on the market.

Lastly, the article covers Telegram and the TON Foundation's response strategies and community incentive programs, aiding readers in understanding policy changes and response plans. This is a topic likely to attract high interest from readers.

Therefore, publishing this article is deemed highly appropriate, and I believe it will provide valuable information to our readers. @olive, please create the representative image for this article.

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