Walmart's OnePay Brings Bitcoin, Ether to Mobile Banking

• Walmart-backed fintech platform to integrate crypto trading and custody
• New features to link cryptocurrency with retail and card payments

On October 3, 2025, The Block reported that Walmart-backed fintech platform OnePay will integrate Bitcoin and Ether trading into its mobile banking app by year-end. This new feature will enable users to buy, sell, and store cryptocurrency directly within the app.

ZeroHash will provide the infrastructure to support these services. Users will have the option to convert their cryptocurrency holdings into cash, which can be used for purchases at Walmart stores or applied toward paying card balances.

This development reflects the growing mainstream adoption of cryptocurrencies. Recent U.S. policy changes, such as the GENIUS Act establishing stablecoin regulations and a recent executive order allowing digital assets in retirement plans, align with broader trends fueling crypto’s integration into everyday financial services.

The rollout, planned for later this year, is positioned to enhance OnePay’s utility by bridging the gap between cryptocurrency and practical retail applications. Analysts highlight Walmart’s strategic move to leverage its fintech platform as a way to connect the worlds of digital currency and daily spending, potentially setting a new standard for retail-driven crypto adoption.

As of October 3, 2025, Bitcoin (BTC) is priced at $120,897.97, experiencing a 1.7% increase in 24-hour trading volume, while Ethereum (ETH) sits at $4,475.83, reflecting a 2.6% daily change, according to CoinMarketCap data.