Dogecoin Eyes Revival with Japan-Focused Expansion Plans

• House of Doge partners with Japan’s abc Co., Ltd. and ReYuu Japan Inc. to boost adoption.
• The collaboration emphasizes tokenization, payment solutions, and real-world asset initiatives.

On January 10, 2026, Dogecoin’s corporate arm, House of Doge, announced strategic partnerships with Japanese firms abc Co., Ltd. and ReYuu Japan Inc., marking a significant step in its evolution from a meme cryptocurrency to one with real-world utility. This collaboration aims to establish Dogecoin within the Japanese market by focusing on regulated tokenization, payment integration, and real-world asset initiatives, leveraging Japan’s progressive regulatory environment.

Under the agreement, House of Doge will lead infrastructure investment and ecosystem development. ReYuu Japan will oversee local market integration and ecosystem expansion, while abc Co., Ltd. manages smart-contract development and ensures adherence to Japan’s regulatory framework. According to Marco Margiotta, CEO of House of Doge, Japan is an ideal market for such a move due to its cultural and technological openness to digital innovation.

In addition to payment solutions, the partnership will explore the creation of gold-backed stablecoins and undertake real-world asset initiatives compliant with Japan’s regulatory “green list” framework. This approach aligns with Dogecoin’s broader strategy of maintaining regulatory compliance while pursuing technology-driven adoption.

The announcement follows a period of declining momentum for Dogecoin, with decreased demand for Dogecoin ETFs and a notable dip in futures open interest, as reported by Cryptopolitan. By targeting Japan’s technologically advanced market, the partnership seeks to address these challenges and revitalize Dogecoin’s presence within the blockchain and cryptocurrency space.

As of January 10, 2026, 16:08 UTC, Dogecoin (DOGE) trades at $0.14, reflecting a 2.13% drop in 24-hour trading volume, according to CoinMarketCap.