AgriFORCE Becomes Avax One, Establishing First NASDAQ-Listed AVAX Treasury

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What made AgriFORCE rebrand as Avax One and how does it impact the crypto market?

Why did AgriFORCE choose AVAX for its treasury and what does it mean for investors?

How has Avax One's launch affected AVAX's rally and future outlook?

AgriFORCE Becomes Avax One, Establishing First NASDAQ-Listed AVAX Treasury — Image source: Unblock Media

Avax One to acquire $550M in AVAX via PIPE and equity.
NASDAQ-listed treasury move marks blockchain-institutional finance crossover.

On September 22, 2025, AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI) announced its rebranding as Avax One—a $550 million move to acquire Avalanche’s AVAX token, cementing its role as the first NASDAQ-listed digital asset treasury. This landmark decision bridges traditional financial markets with blockchain ecosystems, positioning Avalanche’s native token, AVAX, at the core of its strategy.

Avax One outlined its plans to raise $550 million to fund these acquisitions, including $300 million from a Private Investment in Public Equity (PIPE) and $250 million through other stock instruments. As part of this initiative, the company will directly purchase AVAX tokens from the Avalanche Foundation's reserves. This significant step aims to strengthen its digital asset portfolio and bolster institutional confidence in the Avalanche blockchain. Looking ahead, Avax One targets holding a portfolio of AVAX exceeding $700 million.

The market reacted positively to this announcement, with AVAX surging above the $30 mark to $31.79, reversing a recent downturn in the altcoin space. AgriFORCE’s stock (AGRI) also saw a dramatic rebound, rising from an all-time low of $2.41 to a peak of $10 before stabilizing at $7.14. These movements reflect renewed investor optimism driven by the company’s innovative strategy and its alignment with the Avalanche ecosystem.

Recently appointed CEO Jolie Kahn highlighted the transformative potential of programmable blockchains like Avalanche in reshaping financial markets. Matt Zhang, Founder of Hivemind Capital, joined the board and is also supporting the Avalanche Foundation’s $1 billion fundraising initiative. These leadership appointments underscore Avax One’s commitment to advancing tokenized real-world assets and mainstream blockchain adoption.

High-profile industry leaders such as Anthony Scaramucci of SkyBridge Capital and Brett Tejpaul from Coinbase Institutional are set to join Avax One’s strategic advisory board. Their involvement exemplifies the growing collaboration between institutional expertise and blockchain innovation, aligning with broader efforts to leverage Avalanche’s technology for transformative use cases like asset tokenization.

As of September 22, 2025, 15:08 UTC, Avalanche (AVAX) traded at $31.713, reflecting a 3.761% decrease in 24-hour trading volume, according to CoinMarketCap. However, AVAX has shown strong growth over the past 30 and 90 days, with respective increases of 21.618% and 73.975%.