Trump Media Group unveils $6.42 billion CRO move with Crypto.com

• Trump Media Group announces $6.42 billion strategy with Crypto.com and Yorkville Acquisition Corp.
• CRO token integration fuels price surge, with trading volumes and market interest climbing sharply.

On August 26, 2025, Trump Media & Technology Group revealed a groundbreaking venture with Crypto.com and Yorkville Acquisition Corp. to establish Trump Media Group CRO Strategy, Inc. This new entity will create the first publicly traded digital asset treasury anchored on Cronos (CRO) tokens, with a total projected valuation of $6.42 billion. The partnership will embed CRO as the native cryptocurrency for Truth Social and other Trump Media platforms.

The treasury is backed by $1 billion in CRO tokens—making up roughly 19% of CRO's circulating market cap—combined with $200 million in cash, $220 million in warrants, and a $5 billion equity line of credit provided by Yorkville. The initiative represents a major leap into the crypto sphere for Trump Media, bolstered by Crypto.com’s cutting-edge infrastructure.

A notable highlight of the partnership is the integration of CRO tokens into Truth Social and Truth+, Trump Media’s streaming service. Users will be able to earn and convert "gems" into CRO tokens and other perks through Crypto.com wallets. This rewards system is crafted to enhance user engagement and establish CRO as a proactive utility token.

Following the announcement, the CRO token experienced a sharp rally, crossing the $0.20 threshold to reach its highest point since late 2024. The price spike was accompanied by a surge in trading volumes and open interest, underscoring market confidence in the partnership’s potential impact.

Furthermore, the founding partners—Trump Media, Crypto.com, and Yorkville—committed to a one-year lock-up period for their shareholdings. A subsequent phased release schedule spanning three years demonstrates their pledge to the long-term success of the initiative.

Devin Nunes, CEO of Trump Media & Technology Group, emphasized the strategic importance of digital asset treasuries as a forward-thinking business approach. Kris Marszalek, CEO of Crypto.com, hailed the venture as “a milestone” for Cronos blockchain’s ecosystem.

In line with the strategy, Yorkville Acquisition Corp. announced plans to list Class A ordinary shares on Nasdaq under the ticker symbol "MCGA." These shares will later be transferred to Trump Media Group CRO Strategy upon finalization of the business combination.

As of August 26, 2025, 15:09 UTC, Cronos (CRO) is trading at $0.203, reflecting a 26.048% surge in 24-hour trading volume, according to CoinMarketCap.