Spotify Rolls Out Private Messaging to Share Music and Podcasts

7 hours ago

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What is Spotify's latest private messaging feature all about?

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Spotify Rolls Out Private Messaging to Share Music and Podcasts — Image source: Unblock Media

Spotify rolls out direct messaging feature for audio sharing.
Launches start in South America, with global expansion planned.

On August 26, 2025, Spotify confirmed the introduction of a new in-app private messaging feature aimed at enhancing social sharing on its platform. The feature allows users aged 16 and above to share music, podcasts, and audiobooks directly with friends and family without needing to leave the Spotify app.

The direct messaging (DM) functionality is being implemented in response to user demand for a seamless way to share audio content. By tapping the share icon on any track, podcast, or audiobook, users can start one-on-one conversations. Recipients will receive message requests they can accept or reject, ensuring users maintain control over interactions.

Spotify’s messaging platform will also suggest potential contacts to users. Recommendations are based on prior interactions, such as shared Duo or Family plans or collaborative efforts on features like Jams or Blends. Users can engage in conversations using text replies and emoji reactions, with interactions stored in a dedicated “Messages” inbox accessible through their profiles.

The messaging functionality comes with industry-standard encryption to secure conversations. Spotify will also implement proactive moderation practices, including scanning for potentially harmful content and reviewing chats flagged by users. Additionally, users will have the option to block contacts or disable the messaging feature if desired.

Spotify emphasized that the new feature is meant to complement existing integrations with social media platforms like Instagram, Facebook, and TikTok. This marks Spotify’s re-entry into direct messaging after a previous attempt was discontinued in 2017 due to low user engagement.

The rollout begins this week in select South American markets via Spotify’s mobile application. A broader global expansion, including Canada, will follow in the coming weeks.