Trump-Backed WLFI Debuts Trading, Hits $30 Billion Valuation

• World Liberty Financial (WLFI) token begins trading with significant market valuation.
• DeFi project's launch marks a major entry into cryptocurrency led by notable figures.

World Liberty Financial (WLFI), a decentralized finance (DeFi) token affiliated with the Trump family, launched for trading on September 1, 2025, with a valuation exceeding $30 billion, according to The Block. The project, backed by members of the Trump family, aims to provide innovative financial services in the DeFi sector, making its debut one of the year's largest token launches.

The Block reported that WLFI's valuation underscores the growing interest in decentralized finance and represents a notable addition to the cryptocurrency industry. The project's strong affiliation with high-profile figures has drawn significant attention, solidifying its place as a highly anticipated release in the market. Early trading figures and valuations highlight the project's sizable entry into the crypto ecosystem.

WLFI is designed to leverage blockchain technology and challenge traditional financial systems by offering decentralized solutions to investors. Targeting a diverse range of market participants, the token differentiates itself through its high valuation and direct association with prominent figures, making it a visible contender among recent launches.

The launch positions WLFI within a dynamic and competitive DeFi landscape, where it must compete with established blockchain projects to attract investor interest. Its $30 billion valuation establishes it as one of the largest decentralized finance tokens by market capitalization. Initial reactions from industry analysts and traders suggest WLFI could set new benchmarks for high-value token releases, shaping trends in cryptocurrency investment strategies.

As of September 1, 2025, 15:09 UTC, market data from the <Market Survey> indicates World Liberty Financial USD (USD1) is trading at $0.999, with a -0.17% change in 24-hour trading volume. Its fully diluted market cap stands at $2.67 billion.