Trump-Linked WLF Inc Treasury Aims for $500 Million Crypto Raise
How is the Trump family involved in the $1.5 billion crypto venture?
What makes World Liberty Financial's crypto strategy noteworthy?
Could this crypto investment impact Trump's reputation positively or negatively?

- Patrick Bet-David, Donald Trump Jr., and Kimberly Guilfoyle to join board of new WLF Inc Treasury venture.
- Treasury to hold Bitcoin, Ethereum, and other digital assets.
On August 9, 2025, Cointelegraph and Benzinga reported that World Liberty Financial (WLF), a decentralized finance (DeFi) project associated with the Trump family, is raising $500 million to establish a publicly traded digital asset treasury. The treasury is set to hold Bitcoin, Ethereum, and other digital assets.
The reports also indicated that Patrick Bet-David, Donald Trump Jr., and Kimberly Guilfoyle will join the new venture's board of directors. Meanwhile, World Liberty Financial's website designates Donald Trump as "chairman emeritus," noting that while he no longer participates in governance, he remains a central figure tied to the project.
This move reflects a growing trend of cryptocurrency adoption by publicly traded companies, as WLF's initiative mirrors MicroStrategy’s strategy of holding large cryptocurrency reserves. This highlights rising institutional interest in digital assets, with industry reports projecting that companies using this model will raise a collective $75 billion in 2025.
In a related development, WLF is working to integrate its LibertyUSD (USD1) stablecoin into the broader ecosystem. The company plans to launch a loyalty points program rewarding users for trading, holding, and staking LibertyUSD and will partner with Bitget, HTX, and Gate.io to support the rollout.
Additionally, following community approval, WLF will unlock its previously locked governance tokens for trading. This change aims to increase liquidity and attract investors, supporting the project's broader expansion goals.
According to official market data from August 9 at 19:08 UTC, LibertyUSD (USD1) traded at $1.00, down 0.009% in the past 24 hours. During the same period, the Official Trump (TRUMP) token traded at $9.60, marking a 2.663% increase.
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