MBC to Launch Drama "Go to the Moon," Highlighting South Korea's Cryptocurrency Boom

MBC is gearing up to premiere its latest drama, Go to the Moon, on November 19. The series dives into the cryptocurrency investment craze that swept South Korea during the 2017–2018 period. Adapted from a best-selling novel of the same name, the show promises to capture the essence of that turbulent era. Go to the Moon will air every Friday and Saturday at 10 p.m. KST, a coveted time slot known for producing several iconic dramas.

A Journey Through the Cryptocurrency Investment Craze

Set against the backdrop of South Korea’s lightly regulated digital asset market, the storyline follows three women working at a leading confectionery company. Tired of their unremarkable careers, the trio ventures into the high-risk world of cryptocurrency investment. The narrative explores their transformation—fueled by early wins, they dive deeper into the market's volatility. One of the women, emboldened by her initial success, persuades her colleagues to join the rapidly expanding crypto investment frenzy.

The drama promises to offer a vivid portrayal of the risks and rewards tied to digital asset speculation. However, the creators have been clear about their intentions. While the show highlights moments of financial thrill, it doesn’t glorify overnight wealth or life-changing windfalls. Instead, it offers an entertaining yet grounded perspective on everyday people navigating the cryptocurrency boom.

“This isn’t a sugar-coated fantasy,” the production team clarified at a press event. “Our aim is to present a humorous, yet authentic story of the financial gambles and upheavals faced by ordinary individuals during this unique time.”

A Relatable Story with Comedy and Drama

Director Oh Da-young aims to keep the tone relatable and lighthearted, avoiding exaggerated portrayals of excess or villainy. "The story is rooted in reality," Oh explained. "It weaves together workplace struggles, light romance, and comedy, making it especially relatable for working women."

The ensemble cast includes Lee Sun-bin, Jo A-ram, Ra Mi-ran, and Kim Young-dae. Ra Mi-ran, a distinguished actress known for her acclaimed performance in Netflix’s My Liberation Notes (2023), shared her personal brush with cryptocurrency during the press event. “I once invested 500,000 KRW ($375) in Ethereum," she joked. "I didn’t know how to withdraw it, so I decided to let it sit there. Who knows? Maybe it’ll turn into five billion KRW someday.”

Aiming for Global Appeal

After its initial broadcast in South Korea, Go to the Moon will be made available for streaming in international markets, including Taiwan, Indonesia, and India. The drama’s 10 p.m. Friday-Saturday time slot has historically been a launchpad for major successes like Coffee Prince and Jewel in the Palace. Given this legacy, expectations are high for the show to resonate with both domestic and global audiences.

South Korea's Thriving Digital Asset Landscape

The show’s subject matter coincides with the ongoing expansion of South Korea’s cryptocurrency market. The nation’s daily trading volume currently averages around $3.15 billion (approximately 4.3 trillion KRW), reflecting its dynamic growth. Moreover, financial regulators are preparing to establish a stablecoin market pegged to the Korean won, signaling escalating institutional interest and further legitimizing the country’s digital asset sector.

As Go to the Moon prepares to spotlight the human side of South Korea’s crypto boom, it serves as both entertainment and a lens into one of the most transformative financial trends of the era. For more updates on digital assets and emerging trends, follow Block Media on Telegram.