Hana Bank Secures Top Accolade at 2025 Max Summit Awards for Innovative ESG-Driven Campaign

Hana Bank has proudly announced its victory in the banking and card category at the prestigious 2025 Max Summit Awards, as revealed on October 22. Renowned as South Korea's largest digital marketing conference, the Max Summit celebrates cutting-edge marketing campaigns across 17 industries such as finance, beauty, telecommunications, and more, spotlighting creative strategies that drive impactful engagement.

Central to Hana Bank’s award-winning campaign was the ingenious ‘Money Clock,’ a unique alarm clock crafted from upcycled 50,000 won banknotes. This eco-conscious product symbolized the company’s dedication to ESG (Environmental, Social, and Governance) initiatives, emphasizing sustainability and resource circulation. The ‘Money Clock’ became a hit among millennial and Gen Z audiences, thanks to its quirky alarm tones featuring lighthearted phrases like “Money has arrived, more money coming,” delivered with vibrant sound bites that captured the playful spirit of the campaign.

Adding to its viral success was Hana Bank’s innovative promotional video, showcasing trained chickens performing dance routines while cleverly employing subliminal messaging techniques. Steering away from overt branding, the video utilized repetitive sound cues to reinforce brand identity, generating significant buzz for its unconventional creativity and engagement.

“This is more than just an alarm clock,” shared Jun-Suk Park, Head of Hana Bank’s Digital Marketing Team. “‘Money Clock’ represents a memorable experience and an inventive way to connect our brand with consumers, delivering both humor and value.”

Individuals keen to own a 'Money Clock' can take part in a giveaway hosted through the event page on Hana Bank’s flagship app, "Hana One Q." Additionally, the campaign’s entertaining promotional videos are accessible on the bank’s official YouTube channel, "Hana TV," ensuring widespread visibility and audience engagement.

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