Corporate Titans and Innovators Embark on $2.9 Billion Bitcoin Buying Spree

Institutional Bitcoin (BTC) acquisitions are gaining momentum, with five major companies—led by Michael Saylor’s MicroStrategy, Trump Media & Technology Group, French firms Sequans and The Blockchain Group, and bio-health innovator Profusa—collectively investing $2.9 billion (approximately KRW 4 trillion) in the world’s leading cryptocurrency. This trend highlights the increasing institutional embrace of Bitcoin as a key strategic asset.

According to a report published by Cryptopolitan on July 21, filings submitted to the U.S. Securities and Exchange Commission (SEC) revealed these substantial acquisitions, underscoring Bitcoin’s growing appeal among corporations.

MicroStrategy Adds to Its Market-Leading Bitcoin Stash

MicroStrategy, spearheaded by Bitcoin advocate Michael Saylor, acquired 6,220 BTC between July 13 and July 20. The average purchase price was $118,940 per Bitcoin, resulting in a total acquisition cost of $739.8 million (approximately KRW 1 trillion). During this period, Bitcoin’s price oscillated between $122,800 and $116,000.

Following this acquisition, MicroStrategy now owns 607,770 BTC, boasting a combined market value of roughly $72 billion (approximately KRW 99 trillion) at current rates. The company's cumulative average purchase price for its Bitcoin holdings stands at $71,756 per BTC, yielding a year-to-date return of 20.8%.

Trump Media’s Bitcoin Reserves Hit $2 Billion

Trump Media & Technology Group (TMTG) has disclosed Bitcoin-related assets worth $2 billion (approximately KRW 2.7 trillion), which constitutes two-thirds of its entire $3 billion (around KRW 4.15 trillion) liquid asset base.

The company has also allocated $300 million (approximately KRW 415 billion) to Bitcoin-related derivative contracts, which may transform into physical Bitcoin depending on market dynamics. TMTG CEO Devin Nunes remarked, "We are committed to implementing our Bitcoin reserve strategy, and we’re laying the groundwork for utility tokens to be integrated into the Truth Social platform."

French Firms Intensify Bitcoin Investments

France's cellular IoT and semiconductor company Sequans Communications made a noteworthy acquisition of 1,264 BTC at a cost of $150 million, averaging $118,659 per Bitcoin. As a result, Sequans now holds a total of 2,317 BTC, representing a cumulative investment value of $270 million (approximately KRW 374 billion) at an average price of $116,493 per BTC.

Meanwhile, Paris-based blockchain innovator The Blockchain Group boosted its Bitcoin holdings by acquiring 22 BTC for €2.2 million ($2.5 million or around KRW 3.5 billion). This brought its total stash to 1,955 BTC. Additionally, the company collaborated with asset manager TOBAM to raise €1.1 million for the purchase of 10 more BTC. Through the issuance of 2,274,754 new common shares via BSA 2025-01 convertible warrants, it acquired another 12 BTC.

The Blockchain Group has seen extraordinary financial success, achieving a cumulative return of 1,373.2% on its Bitcoin investments in 2023 while netting profits of 549.3 BTC (valued at €55.5 million).

Profusa’s Bitcoin Strategy Strengthens Its Reserves

In a pioneering move within the bio and digital health sector, Profusa launched a trailblazing Bitcoin reserve initiative. The firm signed a Securities Purchase Agreement (SPA) with Ascent Partners Fund, enabling them to issue common shares worth up to $100 million (approximately KRW 138.5 billion).

Under an Equity Line of Credit (ELOC), the firm will prioritize Bitcoin purchases when its cash reserves exceed $5 million. These Bitcoin acquisitions will be priced at 97% of the five-day Volume Weighted Average Price (VWAP), with each transaction capped at $5 million or 100% of the stock’s average trading volume, whichever comes first.

Profusa’s program also grants Ascent Partners warrants to purchase 900,000 shares at a nominal $0.01 per share. The firm plans to keep acquisitions within 19.9% of its outstanding equity but may exceed this threshold following shareholder approval.

"This is a forward-thinking strategy to hold Bitcoin as a reserve asset to preserve shareholder value while transitioning into the digital economy," said Profusa CEO Ben Huang. He further confirmed, "We are set to begin Bitcoin purchases this week, with holdings to be disclosed in our quarterly filings."

Corporate Adoption of Bitcoin Accelerates

With institutional leaders like MicroStrategy, Trump Media, Sequans, The Blockchain Group, and Profusa ramping up their investments, Bitcoin is solidifying its role as a mainstream asset in corporate portfolios. The cumulative $2.9 billion Bitcoin acquisition not only reflects heightened confidence in the digital asset but also sets a precedent, signaling more institutions may follow suit in the months and years ahead. Bitcoin’s ascension from fringe asset to institutional mainstay marks a transformative chapter in the global financial landscape.