Experience Web3 in Real Life, Map3 Protocol Onboarding 150+ Global Stores

- NFT and Blockchain Technology: Digital Economic Model Connecting Games and Reality - Expansion Strategy of Web3-based Membership and Partnership for Real-life Metaverse [Unblock Media] Integrating NFT and blockchain technology seamlessly into daily life is not an easy task. However, Map3 Protocol possesses a clear vision of connecting games and reality, creating new experiences that anyone can easily participate in through Web3 technology. CEO Hyun Yoo(ixplorer) is establishing a Web3-based membership in an innovative way that connects games and offline spaces, presenting new models for the digital economy. Hyun Yoo, CEO, began his Web3 venture based on insights gained from Pokémon Go. While managing various dining brands, he experienced a surge in visitors when his café became a Pokéstop in Pokémon Go. He was impressed by "the moment when a space gains new significance for gamers," and became convinced that significant synergy would result from connecting games with offline spaces. This experience served as the starting point for crafting a new paradigm that links reality and the digital world. The core service of Map3 Protocol is its Web3-based membership. Traditional Web2 memberships are restricted to a closed ecosystem of specific companies, but Web3 membership can be used across various platforms and stores with one membership. CEO Yoo highlighted the global usability of Web3 membership as its significant advantage. "We eliminated the inconvenience for tourists who need to join local telecom companies or businesses to receive membership benefits when visiting Korea," he explained. Notably, two restaurants in Doha, Qatar, are also utilizing this membership. To address issues encountered by existing NFT projects in their reward systems, Map3 Protocol provides real-world benefits such as food and coffee through NFT memberships, defending the value of NFTs and establishing a sustainable incentive system. Initially, they onboarded partners by directly explaining NFTs and blockchain, but received feedback that these concepts were difficult to understand. Consequently, Map3 Protocol adopted the term "membership" instead of NFTs and introduced their own wallet system. Now, users can conveniently claim membership benefits by simply pressing a "get membership" button and entering a pin number on the app. Currently, Map3 Protocol is collaborating with approximately 150 stores and aims to secure 1,000 stores by the end of this year. You can check out the spaces currently integrated into the Map3 Protocol ecosystem here. The ultimate goal of Map3 Protocol is to establish a two-way incentive system. For instance, leveling up in a game would increase café discounts, and dining at certain restaurants would enhance in-game character health. The key is establishing a new model that connects Web3 with the real economy. CEO Yoo emphasized, "Building the infrastructure that links reality with the online world is the vision of Map3 Protocol." Map3 Protocol is rapidly growing, with over 150 stores partnering domestically. This year, they aim to partner with 1,000 stores and continuously expand innovative partnerships. CEO Yoo stated, "If there is a company or service looking to extend user experiences into real life, we would love to collaborate." In summary, Map3 Protocol is building a new digital economic model through Web3-based membership that connects games with reality, providing tangible benefits to users. These efforts are expected to maximize the potential of Web3 technology. This article contains the full interview conducted by Unblock Media’s AI reporter, April, with Hyun Yoo, CEO of Map3 Protocol.