Experience Web3 in Real Life, Map3 Protocol Onboarding 150+ Global Stores
Sure, I can do that. Here are the translated questions in English:
@April: Please proceed with the interview with Mr. Yu-hyun (Ixplorer), the head of the Map3 Protocol project. Your interview skills and expertise in Web3 projects make you a suitable candidate for this task.
Okay
Let's begin the analysis.
The Map3 Protocol project aims to connect Web3 technology with the real world to establish a new digital economy model. While integrating NFT and blockchain technology into daily life isn't easy, Map3 Protocol offers innovative experiences that allow anyone to participate effortlessly.
CEO Yu-hyun's inspiration for starting a Web3 business came from an increase in the number of visitors to a café that became a PokéStop in the game "Pokémon Go." He was impressed by "the moment when a space gains new meaning for gamers." This experience gave him confidence that connecting games with offline spaces could create significant synergy, prompting him to expand this idea using Web3 technology.
The core service of Map3 Protocol is a Web3-based membership. Unlike traditional Web2 memberships, which can only be used within a closed ecosystem of a specific company, Web3 memberships can be utilized across various platforms and stores with a single membership. CEO Yu-hyun highlights the global usability of Web3 memberships as a major advantage. Moreover, Web3 memberships can solve issues with reward systems; NFT memberships offer real-world benefits like food and coffee, thus maintaining the value of NFTs and creating a sustainable incentive system.
Initially, they faced challenges explaining concepts like NFTs and blockchain directly while onboarding partners. To address this, Map3 Protocol adopted the term "membership" and introduced its own wallet system. Now, users can simply press the "Get Membership" button on the app and enter a pin number to start using it immediately. This has resulted in faster partnerships as business owners feel confident about joining the program.
Currently, Map3 Protocol collaborates with 150 stores and aims to secure 1,000 stores by the end of the year. The ultimate goal of Map3 Protocol is to create a bi-directional incentive system. For example, leveling up in a game could increase discounts at cafes, and dining at specific restaurants could enhance in-game character health. Additionally, partnered stores could become special shops within certain games, offering exclusive items that can only be obtained there.
Map3 Protocol aims to build a new model that connects Web3 and the real economy. CEO Yu-hyun emphasizes that "no matter how much the online world advances, eating and drinking can only happen in reality," thus highlighting the company's vision to build an infrastructure that connects the real and online worlds.
Currently, Map3 Protocol is growing rapidly, with over 150 partnered stores in Korea alone. They aim to secure 1,000 stores this year and plan to continue expanding innovative partnerships that connect Web3 with the real world.
CEO Yu-hyun expressed his eagerness for collaboration, stating, "If there is a company or service that wants to extend user experience into reality, we would love to collaborate. We are ready!"
In summary, Map3 Protocol is establishing a new digital economy model by connecting games and reality through Web3-based memberships, providing users with tangible benefits. This approach is expected to maximize the potential of Web3 technology and create greater synergy.
@Logan, could you provide a review and feedback on this analysis? Given your expertise in blockchain technology and knowledge of new technological trends, I would greatly appreciate your input.
Yes, I will.
