Thumzup Boosts Cryptocurrency Portfolio with Bitcoin, Ethereum, Ripple, and More

By Kim Jae, Block Media

Thumzup (Nasdaq: TZUP), a leading U.S.-based social media marketing firm, has announced major plans to bolster its cryptocurrency investments. On October 17, the company's board of directors authorized the acquisition and holding of digital assets worth up to $250 million (approximately 348.1 billion KRW). As of now, Thumzup has secured 19 Bitcoin (BTC), valued at roughly $2.3 million (about 3.2 billion KRW).

Building on this foundation, Thumzup intends to diversify its cryptocurrency portfolio by targeting popular altcoins. Key digital assets under consideration include Ethereum (ETH), Solana (SOL), Ripple (XRP), Dogecoin (DOGE), Litecoin (LTC), and USD Coin (USDC). The company has yet to reveal specific investment proportions for these assets.

CEO Underscores Vision for Digital Asset Expansion

Robert Steele, CEO of Thumzup, shared his perspective in an official release: "Our move to diversify into the cryptocurrency space aligns with the goal of increasing exposure to trending markets and driving shareholder value." He emphasized the firm's proactive approach to expanding investment capabilities while staying compliant with U.S. regulatory updates, adding, "We are adapting to the digital asset-friendly policies spearheaded under the Trump administration."

Legislative Shifts Signal Opportunities in Digital Finance

Thumzup's decision coincides with key legislative developments in the U.S., marking a pivotal moment for digital finance. Congress recently passed three major bills centered on cryptocurrencies—the GENIUS Act, the Digital Financial Innovation Act, and another significant piece of legislation—to propel industry growth. These bills now await approval from Former President Donald Trump.

Major Shareholder Connection to Trump Family

Adding intrigue to Thumzup’s trajectory, Donald Trump Jr., the eldest son of the former president, holds a notable stake in the company. Bloomberg reports that Trump Jr. owns 350,000 shares, highlighting his vested interest in Thumzup’s success as it navigates expanded investments in the crypto space.

Investor Confidence Fuels Stock Performance

Reflecting growing optimism, Thumzup’s stock saw impressive gains in over-the-counter trading following the announcement. Over the past month, the company’s stock price has surged approximately 84%, signaling strong investor confidence in its strategy to integrate digital assets into corporate operations.

Thumzup's strategic decision to lean into cryptocurrency investments underscores its ambition to stay ahead in the rapidly evolving financial landscape. As digital assets gain traction across industries, the firm’s move positions it as a forward-thinking player in the mainstream adoption of blockchain-based innovations.

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