Why Did Nike Withdraw While Adidas is Selling NFTs?

# Adidas and Sui-Based Game Society to Launch 2,600 Limited-Edition NFT Mystery Boxes on May 16 Adidas has collaborated with Society, a Sui (SUI) blockchain-based pop shooter game, to release 2,600 limited-edition NFT mystery boxes, reports Decrypt. These exclusive boxes will be available for purchase starting May 16, each priced at $129. Each mystery box includes Adidas-themed digital clothing and accessories designed for avatars within the Society game. Contents feature digital outfit sets categorized by rarity, certificates of authenticity, and XCS tokens—representing equity in the Society ecosystem. The NFTs can be traded on secondary marketplaces following the initial sale. # Box Details and Availability The NFT mystery boxes will be purchasable on the Sui NFT platform, Tradeport, until May 23. The highest-tier "First" rarity box comprises a full set of eight Adidas skins, while the "Uncommon" tier box includes three-piece sets. These sets consist of a top, bottoms, and sneakers, allowing avatars to exhibit unique customization options. # Society Game Updates and Funding Society will conduct its next trial playtest on May 15, accessible through the Epic Games Store. Last summer, the game raised $7.5 million to support its development and launch. # Adidas’ Continued Foray Into NFTs Amid Industry Shifts Adidas entered the NFT marketplace in late 2021, demonstrating a commitment to blockchain technology. In contrast, other major apparel brands are retreating from the blockchain sector. Nike, for instance, plans to close its RTFKT subsidiary, known for digital and physical sneaker collaborations, by the end of 2024. This initiative underscores Adidas' dedication to merging traditional fashion with blockchain-based digital innovation, even as some competitors scale back their blockchain ventures.