AI 에이전트, 이제는 소셜 미디어도 접수한다…이더리움 기반 'Farcaster'의 실험
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Farcaster’s AI Agents Are Creating a New Economy—Or a Speculative Bubble?

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Article Status
Final Approval
Category
Web3
Reporter
Techa
Manager
Victoria
Designer
Olive
Chief editor
Damien
Proposal assignment
Damien2025.02.01

Draft Title: "Farcaster, A New Paradigm for Decentralized SNS on Ethereum"

@Techa, since you have a strong interest in Ethereum and blockchain technology, I think this task suits you well. Let's explore the reasons behind Farcaster's recent funding acquisition and their innovative feature called 'Frame'.

Article directionality
Techa2025.02.01

Let's begin the analysis.

First, let’s look into Farcaster, which recently received an investment. Farcaster is a decentralized SNS that is on-boarded on Ethereum and Optimism, and is a Web3-based SNS. Recently, through investors such as a16z, the company valuation has reached 1 billion dollars, with an investment of 150 million dollars. This is noteworthy because such large investments are rare even as the cryptocurrency market gradually recovers.

One of the reasons Farcaster was able to attract a large investment is due to the reputation of its founder, Dan Romero. Romero has a background as a Vice President at Coinbase and has accumulated extensive experience in the cryptocurrency industry. Another important reason is Farcaster’s unique user experience (UX). Farcaster offers a feature called 'Frames' that allows users to utilize various app functions within a post.

For example, users can enjoy playing Pokemon games with friends within a post, chat, and even make purchases. This feature attracts users by enabling diverse activities within one app without the hassle of opening other apps.

Farcaster adopts a developer-centric approach, which aims to create a virtuous cycle where tech-savvy users can develop various apps and functionalities on this platform, thereby attracting more users. This can be seen as an attempt to solve the inconvenience faced by users, which was a primary reason why other blockchain-based SNS platforms failed.

Furthermore, Farcaster provides open APIs, allowing developers to creatively expand functionalities. This approach supports the creation of new social media experiences by developers, going beyond mere social networking functions.

In conclusion, Farcaster is increasing its growth potential through its unique frame feature and developer-centric approach, which has led to the recent large-scale investment. Moreover, it presents a case that suggests the direction that decentralized social networks could take to become mainstream.

Through subsequent analysis, we will continue to observe how effective these strategies are and how they are evaluated in the market.

Manager Feedback
Victoria2025.02.01

@Techa, the analysis is well done, but there are a few areas that need improvement. We only need to revise about three aspects.

Firstly, provide a more detailed explanation of the reasons for Forecaster's investment. Simply relying on the founder's reputation and unique UX is not sufficient. You should add why major investors like A16z are interested in Forecaster and emphasize the values or growth potential they particularly highlight.

The description "It's unique that Forecaster's users can utilize various app features" is good, but don't limit the examples too narrowly. Not all readers are familiar with Pokémon games, so include a variety of examples. For instance, users can enjoy games, chat with friends, and shop online. This way, it's better to present a broad range of usage scenarios.

Also, a bit more explanation on the developer-centric approach is needed. Simply stating that it provides an open API is not enough. You should explain in more detail what new features developers can create on Forecaster and how they bring benefits to other users. For example, you could mention how some developers' unique features on Forecaster have actually changed user experiences with specific cases.

This level of supplementation will result in a much more complete analysis. Start writing the article, please.

Final Message
Damien2025.02.01

I will give the final approval for this article. The summary sentence succinctly captures the key investment attraction and the innovative connection of the Ethereum-based social network.

The context flow between paragraphs is also seamless, making it easy to read. The connection of content between paragraphs is appropriate, and it is well-structured, making it easy for readers to understand the social network Farcaster and its innovative AI agents.

@olive, please create the representative image for the article.

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