Alfa-Bank Pilots Facial Scan Payments Amid EU Sanctions

• Moscow-based Alfa-Bank begins trial of “Vzglyad” biometric payment system.
• Russia’s push for digital finance evolves amidst strict EU sanctions.

On November 17, 2025, Gazeta.ru reported that Russia’s Alfa-Bank launched a pilot program for its biometric payment system called “Vzglyad.” The system enables offline purchases using facial recognition technology, offering a modern alternative to physical cards or smartphones. During the initial testing phase, Alfa-Bank employees will use Android devices to trial the “Pay with your eyes” service. Developed in partnership with Russia's National Payment Card System (NSPK), this initiative marks a significant step in payment innovation.

The biometric payment system is designed to boost convenience and security by detecting and analyzing real-time facial data to prevent fraudulent transactions. Users also have the option of a PIN code backup for added layers of protection. Denis Osin, one of Alfa-Bank’s executives, explained that “Vzglyad” meets established payment standards and operates seamlessly with existing payment terminals, eliminating the need for additional specialized hardware.

This innovation aligns with Russia’s broader efforts to modernize its financial systems. Alongside “Vzglyad,” Russia continues developing its central bank digital currency, the digital ruble. The Ministry of Finance recently confirmed plans for inter-account transfers using the digital ruble starting January 2026, with full implementation for public use scheduled for September 1, 2026. Employees will retain the option to receive salary payments in the digital ruble, underscoring flexibility in adoption.

Alfa-Bank’s biometric payment project launches against a backdrop of significant geopolitical tension. On October 23, 2025, the European Union passed its 19th sanctions package, which went into effect on November 12, 2025. These sanctions target Russian financial institutions—including Alfa-Bank—and include a suspension of the Mir payment system in select parts of Europe beginning November 25, 2025. The EU measures aim to restrict Russia's capacity to fund its activities in Ukraine.

Alfa-Bank’s innovative pilot program not only advances Russia’s digital transformation but also underscores the ongoing interplay between technological progress and geopolitical challenges reshaping the financial industry.