Rumble Targets Crypto Mining

• Rumble raises $50 million to fund cryptocurrency investments and mining expansion.
• The move aligns with growing interest in digital asset treasuries among public companies.

On August 13, 2025, The Block, Investing.com, and PR Newswire reported that Rumble raised $50 million through a secondary stock offering, which the company will use to support its strategic transition into cryptocurrency investments and mining operations.

With the newly raised capital, Rumble announced it will establish a diversified cryptocurrency portfolio. The company plans to invest in Bitcoin (BTC) and Ethereum (ETH), among other digital assets, a strategy that follows a growing trend of public firms adopting digital asset treasury models to improve their balance sheets.

Simultaneously, Rumble is entering the cryptocurrency mining sector. The company's leadership is collaborating with mining technology providers to accelerate its development. By combining digital asset investments with mining, Rumble aims to generate revenue from both asset appreciation and blockchain transaction validation. This strategy positions the company to become a key player in the space.

The company projects the $50 million raised will net $46.5 million after fees. In a public statement on August 13, 2025, Rumble’s CEO, Chris Pavlovski, said, “This initiative is a transformative step for our organization. Our goal is to become a leader in blockchain-related industries and capitalize on growth opportunities in the digital economy.”

According to a report from Bloomberg on August 13, 2025, their crypto ventures have generated approximately $4.6 million in profits. Meanwhile, his brother, Eric Trump, is also active in the industry as the chief strategy officer of American Bitcoin, a subsidiary of Hut 8.

Rumble’s pivot to cryptocurrency highlights a broader strategic shift among public companies, as many firms now leverage blockchain technologies and digital asset management. The company's dual focus on treasury investment and mining could set a benchmark for similar firms and may also influence the adoption and market capitalization of the involved tokens.

As of August 13, 2025, 17:09 UTC, Bitcoin (BTC) is trading at $121,532.601, reflecting a 1.46% increase in 24-hour trading volume, according to CoinMarketCap. Ethereum (ETH) is priced at $4,710.627, with a 5.20% gain. Solana (SOL) has reached $198.371, up 6.74%, while XRP stands at $3.258 with a 0.73% rise. Dogecoin (DOGE) is trading at $0.242, showing a 4.63% increase. These market trends highlight the dynamic cryptocurrency landscape as Thumzup positions itself within this evolving sector.