[CES 2025] LG Spends $2M on Showcase, Display Tech 'Truly Amazing'

#CES2025 - Signature OLED T unveiled CES 2025 showcased AI technology - Notable interest in innovative design of transparent OLED TV tour booth [Unblock Media] LG Electronics' unveiling of AI and display technologies at CES 2025 was an important event showcasing their future vision and technological prowess. LG Electronics aims to expand AI technology to homes, mobility, commercial spaces, and virtual spaces. This vision encompasses the goal of transforming everyday life through various AI technologies, enhancing competitiveness in the evolving tech market. LG Electronics emphasizes the concept of 'empathetic intelligence (AI),' developing AI technology to understand and respond appropriately to personal emotions. Through this technology, the AI home hub integrates with various IoT devices, analyzing voice commands and environmental data to provide customized services. For instance, when a user says "I'm sleepy," the lighting changes softly, and the indoor temperature is adjusted appropriately. According to MIT Technology Review, empathetic intelligence (AI) is considered the next step in the AI market. Although practical applications have been limited to date, it holds significant potential for smart homes and healthcare. In the mobility sector, AI agent ‘LG Purron’ helps optimize the in-vehicle environment and adapt appropriately to various situations that may arise during driving. Such technology expansions will make consumers' lives more convenient through more AI products and services in the future. In display technology, LG Electronics showcased remarkable achievements. The 77-inch transparent OLED TV 'LG Signature OLED T,' unveiled at CES 2025, garnered significant attention for its innovative design and technology. This product becomes completely transparent when powered off and can switch between transparent and regular display modes even when in use. OLED technology features self-luminous pixels, providing excellent color representation and contrast, enabling thin and flexible designs. With rotational functionality and wireless technology combined, the transparent OLED display of 'LG Signature OLED T’ maximizes user convenience and demonstrates its applicability in various environments. Australian news outlet news.com.au introduced this TV as "one of the most innovative TVs," noting that spectators had a "captivating" experience. Additionally, CNN described it as a "stunning vision of the future of TV," emphasizing its potential real-world applications of transparent display technology. According to interviews with CES attendees covered by The Verge, LG's OLED display and AI technology received positive feedback for being innovative, though some users raised questions about its price and commercialization timeline. The expected high price of around $80,000 (approximately 100 million won) might be a burden for some consumers. LG Electronics plans to market this product to premium consumers and will launch it in select markets, including Australia, in early 2025. The expansion of AI technology in homes is particularly notable. The AI home hub, which analyzes users' speech and senses the surrounding environment through sensors, optimally adjusts IoT devices to enhance convenience within the home. Features such as analyzing heart rate or breathing to control various settings indicate that AI is deeply integrating into daily life, improving quality of life. Such technologies potentially offer greater value to consumers. According to the smart home specialist media Smart Home News, the AI home hub provides customized suggestions by analyzing the residential environment and is rated higher than competitor products in terms of connectivity with IoT devices and ease of use. LG Electronics' proprietary security system, ‘LG Shield,’ securely protects collected personal data, enhancing trust in data privacy. Cybersecurity specialist media Security Boulevard states that LG Shield supports end-to-end encryption and real-time data protection, being recognized as one of the top-level current IoT device security technologies. This is a crucial factor in addressing increasingly important privacy protection issues. In the mobility sector, various safety features preventing traffic accidents leverage vision AI and in-cabin sensing functions. Features like real-time heart rate monitoring will become essential technologies for driver safety. Additionally, expanding AI home into mobility with the 'MX platform' proposes a mobile customized space, likely to play a significant role in improving future mobility environments. LG Labs showcased home appliances and new appliance formats for pets, reflecting LG's consideration for diverse consumer needs. According to pet tech market specialist media PetTech News, products like LG's 'Aero Cat' have strong success potential in the rapidly growing pet tech market, particularly aligning with trends treating pets as family members. Moreover, collaboration with will.i.am offers a new experience in the audio zone. Billboard Magazine notes that partnerships with renowned artists like will.i.am significantly enhance brand image and target young consumer demographics. This indicates that LG Electronics is continuously driving technological innovation across various fields, striving to provide better experiences for consumers. Through this exhibition, LG Electronics has demonstrated innovative technology to enhance user convenience and proposed various applications of technology in diverse aspects of daily life. This solidifies LG Electronics' position as a leader in AI and display technology, and it remains to be seen how these technologies will bring changes to consumers' lives.